Victoria-Sophie Osburg est professeur associé en marketing à l’école de commerce de Montpellier. Ses recherches portent sur la consommation durable et responsable, à la fois dans le contexte de la vente au détail traditionnelle et dans celui de la vente en ligne.
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Perceived product value describes consumers' overall assessment of a product. It takes into account the extent to which a product meets a consumer's needs and expectations. It takes into account the extent to which a product meets a consumer's needs and expectations. The perceived value of a product can be seen as a trade-off between quality and price. However, more nuanced definitions take into account the complex nature of perceived product value, and refer to its dimensions: emotional (feelings generated), social (improved social self-image), quality/performance (quality and performance expectations) and price/value for money (product utility and cost).
- Dico du Management
- Marketing, Vente et Communication
