Business administration & management
videos & podcasts
Facebook Linkedin Youtube Instagram

Search by keywords

Search by keywords

Institution

Institution

Authors

Authors

Topics

Topics

Formats

Formats

Media types

Media types

Dictionary of management

Dictionary of management

Order by

Order by
03:33

How Social Robots Mitigate Emotional and Social Loneliness

Loneliness is a widespread concern among older adults, profoundly affecting their well-being. Social robots—designed to engage in social interactions and form emotional connections—are increasingly perceived as social actors in human-robot relationships and offer promising potential to alleviate loneliness. This study examines how older adults interact with social robots to address different forms of loneliness and enhance their subjective well-being. Across a pilot correlational study and two experiments, the results reveal two distinct mechanisms through which social robots improve well-being: attachment for individuals experiencing emotional loneliness and social integration for those facing social loneliness. This research contributes to the literature on loneliness, transformative consumer research, and human–robot interaction.
  • Research
  • Marketing, Sales and Communication
  • 00:03:54

From Daughter to Successor: Building Legitimacy in the Family Business

The existing literature on the legitimacy of daughters in the succession process of family businesses tends to separate the analysis between, on the one hand, the role of successor daughters and, on the other hand, the networks that activate and validate their legitimacy. This separation sustains a dualism in the conceptualization of relationships between successor daughters and the various stakeholders. This study addresses this gap by drawing on Strong Structuration Theory and the analysis of five cases of successor daughters. The results highlight that the social legitimacy of successor daughters in family businesses is the result of a continuous interaction between individual agency and social structures, within a logic of duality. It proposes a conceptualization of legitimacy as a dynamic process of social co-construction. The study reveals the interdependence between personal legitimacy and entrepreneurial legitimacy, which mutually reinforce each other through intertwined structuration cycles. This articulation contributes to the progressive co-construction of social legitimacy, emphasizing its evolving and adaptive nature.
GHAMGUI Nizar - |
  • Research
  • Entrepreneurship
03:54

From Daughter to Successor: Building Legitimacy in the Family Business

The existing literature on the legitimacy of daughters in the succession process of family businesses tends to separate the analysis between, on the one hand, the role of successor daughters and, on the other hand, the networks that activate and validate their legitimacy. This separation sustains a dualism in the conceptualization of relationships between successor daughters and the various stakeholders. This study addresses this gap by drawing on Strong Structuration Theory and the analysis of five cases of successor daughters. The results highlight that the social legitimacy of successor daughters in family businesses is the result of a continuous interaction between individual agency and social structures, within a logic of duality. It proposes a conceptualization of legitimacy as a dynamic process of social co-construction. The study reveals the interdependence between personal legitimacy and entrepreneurial legitimacy, which mutually reinforce each other through intertwined structuration cycles. This articulation contributes to the progressive co-construction of social legitimacy, emphasizing its evolving and adaptive nature.
GHAMGUI Nizar - |
  • Research
  • Entrepreneurship
  • 00:03:54

How should businesses react when a populist leader takes power?

The video examines how businesses are affected when a populist leader comes to power. It highlights the political and economic uncertainties companies may face. The discussion focuses on how firms can adapt their strategies and governance. It emphasizes the importance of understanding the broader political and social context. The video reflects on the role and responsibilities of businesses in a populist environment.
CORINA Margherita - |
CARBALLO Alfonso - NEOMA Business School |
  • Research
  • Governance, International Management, Strategic Management
03:54

How should businesses react when a populist leader takes power?

The video examines how businesses are affected when a populist leader comes to power. It highlights the political and economic uncertainties companies may face. The discussion focuses on how firms can adapt their strategies and governance. It emphasizes the importance of understanding the broader political and social context. The video reflects on the role and responsibilities of businesses in a populist environment.
CORINA Margherita - |
CARBALLO Alfonso - NEOMA Business School |
  • Research
  • Governance, International Management, Strategic Management
  • 00:03:16

Activity Engagement Purchases and Happiness

This research develops a new conceptual framework based on use intention for classifying purchases. Accordingly, it moves past the dominant material vs. experiential dichotomy as well as adding a third purchase type: activity engagement purchases, which are defined as purchases that support sustained consumer activities overtime. This new typology is empirically examined to understand how different purchase types contribute to consumer happiness. Activity engagement purchases emerge as a conceptually and empirically distinct type of purchase that consumers can readily classify and recall. Activity engagement purchases also generate greater happiness than material or experiential ones – which is found to be driven by their ability to fulfill consumers’ competency needs and facilitate value expression.
HAWKINS Matthew - Burgundy School of Business |
  • Research
  • Marketing, Sales and Communication
03:16

Activity Engagement Purchases and Happiness

Cette recherche développe un nouveau cadre conceptuel basé sur l'intention d'utilisation pour classer les achats. Elle dépasse ainsi la dichotomie dominante entre achats matériels et achats expérientiels et ajoute un troisième type d'achat : les achats d'engagement actif, définis comme des achats qui favorisent une activité de consommation soutenue dans la durée. Cette nouvelle typologie est examinée empiriquement afin de comprendre comment les différents types d'achat contribuent au bonheur du consommateur. Les achats d'engagement actif apparaissent comme un type d'achat distinct, conceptuellement et empiriquement, que les consommateurs peuvent facilement classer et mémoriser. Ils génèrent également un bonheur supérieur à celui des achats matériels ou expérientiels, ce qui s'explique par leur capacité à répondre aux besoins de compétences des consommateurs et à faciliter l'expression de leurs valeurs.
HAWKINS Matthew - Burgundy School of Business |
  • Research
  • Marketing, Sales and Communication
02:36

What is gendered marketing?

Gendered marketing involves segmenting the market and tailoring products, services, and communications according to gender, often based on stereotypes or perceived differences. Historically, it has boosted sales by targeting men and women differently, as seen in gendered toys or cigarettes marketed to women. However, this approach is now being challenged. Brands must evolve to reflect all gender identities and move beyond potentially discriminatory stereotypes. A more inclusive society expects genuine strategies that avoid gender washing and authentically celebrate diversity.
TRELOHAN Magali - |
  • Management Dictionary
  • Marketing, Sales and Communication
02:40

What is social marketing?

Social marketing is an approach that leverages marketing techniques to encourage behaviors that have a positive impact on society. Unlike traditional marketing, which primarily aims to maximize sales, social marketing seeks to address issues such as public health, the environment, and human rights. It relies on a deep understanding of the needs and obstacles of the target audience, as well as strategic partnerships. For example, campaigns might encourage people to reduce their plastic consumption or engage in regular physical activity. To succeed, it's not just about communication; it's also about making desired behaviors more accessible, more appealing, and less expensive. By integrating these elements, social marketing contributes to improving collective well-being.
TRELOHAN Magali - |
  • Management Dictionary
  • Marketing, Sales and Communication
02:47

What are pro-environmental behaviors?

Pro-environmental behaviors refer to actions aimed at reducing human impact on the environment, whether individual (such as recycling or adopting eco-responsible consumption) or collective (advocating for climate policies). Historically linked to the environmental awareness of the 1970s, these behaviors are now crucial in the face of the climate emergency. However, they encounter psychological, economic, and practical obstacles. To encourage them, it is essential that public and private actors make these ecological actions more accessible and socially valued. These behaviors, while indispensable, must be integrated into collective and systemic initiatives for a sustainable transition.
TRELOHAN Magali - |
  • Management Dictionary
  • Marketing, Sales and Communication, Public Management, Sustainable Development and CSR
03:33

Gamification ethics

Video games are a global digital infrastructure with real economic and social impact. They raise ethical challenges - from harassment to manipulative gamification - often overlooked by traditional frameworks. Normative, utilitarian, and virtue ethics approaches guide design, but often miss the designers’ own experiences and dilemmas. A case study of Eldermove shows ethical design emerges when developers avoid infantilizing users and step back from assumptions about them, respecting dignity and autonomy. Creating responsible games requires attending to the ethics of design itself. As gaming increasingly shapes culture, business, and healthcare, understanding designers’ fantasies and choices is key to technologies that truly support users.
PIGNOT Edouard - EMLV |
  • Trends
  • Digital Transformation, Health Sector Management, Information Systems, Innovation Management, Organizational Theory
03:06

What is sustainable marketing?

According to Dekhili et al. (2021, pp. 21–22), “sustainable marketing is a proactive approach and a process (combining tools, indicators, objectives, and resources) that creates value in a combined and systematic way at three levels: – Value for the company – Value for the consumer – Extended value (environmental and social value) It is reflected in the integration of environmental and social issues at the core of the brand’s strategic vision by defining a purpose that goes beyond profit objectives and is rooted in the long term. It is implemented through the different dimensions of the marketing mix — product design, pricing, distribution, and communication.”
DEKHILI Sihem - EM Strasbourg |
  • Management Dictionary
  • Higher Management Education, Marketing, Sales and Communication, Sustainable Development and CSR