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Experiences of self-care through Youtube yoga videos in times of crisis
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  • Research
  • Covid Special Series, Digital Transformation, Human Resources Management

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Experiences of self-care through Youtube yoga videos in times of crisis

Drawing on the Foucauldian technologies of the self, this study explores how individuals re-envision practices of wellbeing outside of traditional organizational contexts during extreme events. Based on a thematic analysis of 7,234 comments posted on the Yoga with Adriene YouTube channel in 2020, this study unpacks a technologically mediated practice of self-care, which we conceptualize as somametamnemata. Our findings illustrate three entangled aspects of somametamnemata relating to yoga, a form of bodywork: Caring about self through practicing yoga online; caring about self and others through sharing about yoga in written comments; and caring about self and others through responding to shared verbalizations of yoga. By situating the potentiality of individual wellbeing within ill-being, we shift debates and discussions of “corporate wellness” beyond organizational boundaries.


Mots clés
  • bien-être, crise

Auteur.e(s)

NAVAZHYLAVA Kseniya
Teacher-Researcher
EMLV

Institution(s)

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