IAE Paris-Est

IAE Gustave Eiffel, one of the best university management schools in France.

With its extensive experience, IAE Gustave Eiffel is one of the best university management schools in France, according to the Eduniversal annual ranking.

Thanks to its 40 programs, the quality of its faculty (77% of permanent faculties have PhDs in Management Science) and the professional success of its graduates (45% of students find jobs even before the end of their studies, 82% within three months, and 90% within six months), the IAE Gustave Eiffel is a major player in vocational higher education, learning (simulations, business games, COIL, cases studies including some from Harvard Business Publishing) and research in Management.

Every year, the IAE Gustave Eiffel trains more than 1,600 students in management (accounting, finance, management, marketing, etc.) at Bachelor's, Master's and Doctorate (LMD) levels variously through full-time, apprenticeship, continuing education and e-learning programs.

Vidéos récentes de cette institution

02:48

What is affiliation?

Affiliate marketing is a model where an advertiser rewards partners for each sale or action generated through the traffic they produce. The key players include advertisers who offer deals, affiliates who promote these deals on their platforms, and affiliate platforms that coordinate the relationship and manage payments. Affiliates use tracking links to drive traffic to advertisers, and commissions are calculated based on specific sales or actions. This model offers several compensation methods, such as cost per sale, per lead, or per click. However, affiliate marketing faces challenges like click fraud, attribution conflicts, and market saturation, while offering the advantage of reducing financial risk for brands and providing monetization for affiliates.

MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |

Management Dictionary
Marketing, Sales and Communication

01:56

What are organizational socialization tactics?

To facilitate the integration or mobility of their employees, organizations implement socialization tactics. Socialization tactics describe how organizations structure the socialization experience of their employees to help them internalize their role at work.

ARRAS DJABI Mélia - Les Artisans Numériques |

Management Dictionary
Human Resources Management

01:33

What is organizational socialization?

The survival of organizations depends on their ability to integrate employees and support their development. This process is referred to as organizational socialization in HR research. At work, successful organizational socialization requires that the employee learn and internalize their role in order to become an effective member of the organization.

ARRAS DJABI Mélia - Les Artisans Numériques |

Research
Human Resources Management

03:40

What is valuation?

Conceptualized by John Dewey in the 1930s, valuation can be defined as a social practice whereby actors reflexively reframe the inherited unsatisfactory values. Values are not considered as abstract properties, predetermined benefits, private preferences or undebatable statements, but as observable facts, practices and judgements, that everyone can see in our attitudes, relations and gestures. Valuation is thus a process where ends and means always interact, and where “ends-in-themselves”, transform into provisional “ends-in-view”. Finally, valuation implies an ethical and political dimension as the pragmatists only embrace values that enable emancipation, and help democratic processes flourish.

PANJETA Alvin - IAE Paris-Est |