Grenoble IAE

Grenoble IAE is the Graduate School of Management of Grenoble INP-Université Grenoble Alpes. Member of IAE France network, Grenoble IAE is located in the Grenoble-Isère innovation ecosystem in France, and belongs to one of the nine French universities that form part of the national Initiative for Excellence – a French government strategic program to support the best French universities that can compete globally. The school's distinctive qualities – public standing, belonging to a renowned university, and an innovation-driven ecosystem – are embraced in its mission: to reveal and connect talent for innovative management within local and global organizations. The school delivers business administration and specialized business degree programs at undergraduate and graduate level, including five Bachelor programs, twelve Master’s programs with 25 specializations, two MBA programs, and a DBA. The school's varied program portfolio brings about a diverse learner population constituent annually of 1700 students, of whom near 15% are lifelong degree-seeking students, and over 30% of full-time students benefit from scholarships based on social criteria. Grenoble IAE graduates are employed at 90% within six months upon graduation.

Videos of this institution

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The purpose of this paper is to understand innovation in SMEs by focusing on the gifts exchanged by both owner-manager and employees. Using the Maussian approach to donation and the literature on innovation in SMEs, a case study was conducted within an SME. The results shown that the logic of the gift is characterized by an implicit request made by the manager, gifts naturally exchanged between the two parties and counter-donations not returned by the manager, a source of frustration and disengagement.
GALLEGO-ROQUELAURE - iaelyon School of Management |
ADLA Ludivine - Grenoble IAE |
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As the Covid-19 crisis unfolds, creative ideas are needed more than ever to overcome problems.But fortunately, the crisis context is conducive to creativity. It creates a sense of urgency, motivates us, pushes us to take side roads to respond to the exceptional. The video thus proposes to examine some elements of creativity and illustrate them with initiatives stemming from the current crisis. To pose the right problems, to move away from the dominant frames of thought, to make new associations, to create new networks and to socialize ideas, these are the basic mechanisms of creativity that allow us to have creative ideas. Their systematic engagement could help us quickly come up with new ideas to address the impacts of the Covid-19 outbreak.
PARMENTIER Guy - Grenoble IAE |
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A video that presents our article published in The Conversation mid-March 2020 and which aims to provide an interesting decryption of a situation of call to fear, that of the management of the coronavirus health crisis, using behavioural sciences. From one presidential speech to another and from a first wave of measures to a second and then a third, it appears that the French population targeted by these incentives and recommendations is not reacting as the governments and public health officials had envisaged. Through theories and explanatory models of the complex mechanics of the call to fear, The article gives clues to understand the low effectiveness of the recommendations made and sheds light on the psychological mechanisms involved in the responses made by certain individuals to these recommendations.
GAVARD-PERRET Marie-Laure - Grenoble IAE |
MAILLARD-WILHELM Marie-Claire - Grenoble IAE |
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And situational generativity in the prosocial persuasive process. Application to placental blood donation Pitch for the FNEGE Prize for the Best Thesis in 180 seconds 2018 / AFM Prize The central problem of this research is articulated as follows: How to build prosocial incentive messages, favorable to future generations, - in this case of umbilical cord blood stem cell conservation -, effective to act on the attitudes and intentions of pregnant women by stimulating their situational generativity? The objectives of this research require, first and foremost, that a fundamental phase of understanding the concept of generativity and its measurement be conducted. Our central research question is articulated as follows: How to construct incentive prosocial messages, favorable to future generations, - in our case the conservation of umbilical cord stem cells -, effective in influencing the attitudes and intentions of pregnant women by stimulating their situational generativity? The objectives of this research require, first and foremost, a crucial phase of better understanding the concept of generativity and its measurement.
ASSAF Cynthia - Grenoble IAE |

Podcasts of this institution

A video that presents our article published in The Conversation in mid-March 2020 and that aims to provide an interesting deciphering of a situation of fear appeal, that of the management of the coronavirus health crisis, using behavioral sciences.
GAVARD-PERRET Marie-Laure - Grenoble IAE |
MAILLARD-WILHELM Marie-Claire - Grenoble IAE |
Created in 2013, the MANSAT Chair in Occupational Health aims to bring together a group of researchers and teachers with professionals looking to share their difficulties, but also the resources they have developed.
ABORD DE CHATILLON Emmanuel - Grenoble IAE |
In many countries in the world territoral clusters foster open innovation ; in France, the ‘poles of competitiveness’ have been playing this role since 2005, by collaborative projects able to induce innovation, business and employment.
DEFELIX Christian - Grenoble IAE |
Discussion spaces are often considered as occupational health prevention tools. However, their effectiveness has never been clearly demonstrated. The research we conducted allowed us to build a tool to measure the presence and impact of discussion...
ABORD DE CHATILLON Emmanuel - Grenoble IAE |