Military strategy was born at the same time in China and Greece, nearly 2,500 years ago. It was only very recently (at the beginning of the 20th century) that strategy was applied to the fields of management and business, gradually evolving into what is now known as “strategic management.” Drawing from various disciplines in the humanities and life sciences, several academic approaches to strategic management have progressively emerged: strategy as adaptation, positioning, or intention. Today, strategic management—alongside other disciplines—is called upon to address the major challenges of our time (natural resources, biodiversity, energy, climate, health, etc.).

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For the past twenty years, local businesses have faced competition from online sales and large retail chains. They have managed to adapt to this new competitive landscape through various strategies, primarily phygital approaches and collective action. This strategic agility and organizational flexibility have enabled them to reinvent themselves.
PIOVESAN David - iaelyon School of Management |
- Management Dictionary
- Entrepreneurship, Management of SMEs, Marketing, Sales and Communication
