What is Soft law?

47 vues

Partager

Soft law, which can be translated as “flexible law,” “non-binding law,” or even “small sources of law,” refers to all legal rules that are not officially binding but aim to recommend, encourage, guide, define, or serve as models.

However, soft law is better understood in contrast to its supposed opposite: hard law. The latter consists of “traditional” legal rules, issued by a normative authority (with legislative or regulatory power), and is binding in nature — a characteristic that is reflected in the existence of sanctions.

Mots clés

Vidéos de la même institution

02:58
Conversion, essential in digital marketing, refers to a visitor's action in completing a key objective, such as a purchase or registration. Three elements are fundamental to maximizing conversions: an optimized user experience, with a fast and intuitive website like Amazon's; relevant and personalized messaging, supported by clear pages and effective calls to action; and finally, trust, reinforced by customer reviews or guarantees. Examples like Spotify, Booking.com, and Netflix demonstrate how simplifying the customer journey or creating a sense of urgency can transform visitors into loyal customers. Digital tools, such as A/B testing and heatmaps, facilitate these optimizations. With artificial intelligence, companies like Google and IBM Watson further personalize experiences, increasing conversion rates. Conversion, far more than just an indicator, is now a key method for transforming intent into concrete action.
MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |
02:31
Growth hacking is a method focused on rapid business growth that combines marketing, innovation, and agile experimentation. Popularized by Sean Ellis in 2010, it is based on five key stages of the customer journey: Acquisition, Activation, Retention, Revenue, and Referrals. Companies like Airbnb, Revolut, and Spotify use this approach to attract, retain, and turn their users into brand ambassadors. With artificial intelligence, growth hacking is evolving, leveraging innovative tools to optimize targeting, automate tasks, and maximize ROI. This creative and data-driven methodology has become essential for companies seeking to accelerate their growth.
MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |
03:05
Inbound marketing is a strategy that attracts consumers with relevant and non-intrusive content, rather than soliciting them through aggressive advertising. Popularized by HubSpot in 2006, this method is based on three key steps: attracting visitors with quality content, engaging these visitors through personalized interactions, and building customer loyalty by turning them into brand ambassadors. It uses techniques such as search engine optimization (SEO), email automation, and landing pages. Artificial intelligence enhances its effectiveness by making campaigns more personalized and engaging. This sustainable strategy puts the consumer at the heart of marketing efforts, while providing businesses with a powerful tool for developing strong and lasting relationships.
MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |
02:48
Retail media is a key driver of commerce, projected to represent 25% of digital advertising by 2026 according to BCG. It encompasses advertising strategies deployed by brands on retailers' websites, mobile apps, and physical stores to reach consumers just before or during their purchases. This provides increased visibility for brands and allows retailers to monetize their customer data. Present across all retail sectors, retail media is multi-channel, including formats such as banners, native advertising, and video. Ads can be displayed on the retailer's website (on-site) to drive sales or on partner sites (off-site) for retargeting. The market, dominated by players like Amazon and Alibaba, relies on precise data collection and sophisticated targeting tools.
MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |

Vidéos de la même thématique

Our research investigates how management interventions can facilitate user adaptation to new information technology across implementation stages and usage contexts. Drawing on the Coping Model of User Adaptation, we propose a 2×2 coping framework, showing that tailored interventions—such as training, user participation, feedback handling, and change fairness—differently shape users’ beliefs (perceived usefulness and ease of use) and coping mechanisms. Empirical studies in both mandatory (police officers) and voluntary (university students) settings confirm that communal coping dominates in mandatory contexts while individual coping prevails in voluntary ones. Pre-implementation beliefs strongly influence post-implementation perceptions, and deep usage significantly enhances user performance and satisfaction. The study offers theoretical insights into adaptive processes and practical guidance for managers aiming to improve IT implementation success.
YU Nadia-Yin - NEOMA Business School |
Drawing from women's testimonials in The Guardian and from contributions of feminist writers, Virginia Woolf, Julia Kristeva, and Margaret Mead, we start a conversation on the positive and energizing aspects of menopause in the workplace. We propose a social interpretation of menopause that challenges a pervasive perspective of medical decline: A theorization of “the dialectic of zest,” as inspired by the writings of Margaret Mead. By problematizing the experiences of women going through this transition in the workplace, we reveal how well-intentioned awareness campaigns can lead to further stigmatization. We thus encourage organizations to not only favor an approach of “education for all” but also extend their social imaginaries beyond medicalized perspectives and coping views.
QUENTAL Camilla - EM Normandie |
The aim of this study is to provide investors, policymakers and others with information on how greenhouse gas (GHG) emissions and green innovation affect corporate financial performance. Although reporting by corporate venture capital (CVC) firms on GHG emissions as well as their green innovation has increased significantly, especially in the last two decades, little is known about how these two factors affect financial performance.
SHUWAIKH Fatima - EMLV |

S'abonner aux vidéos FNEGE MEDIAS