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What is prescription?

  • Management Dictionary
  • Marketing, Sales and Communication, Organizational Theory
68 views

The digital and technological transformations of the past 20 years have completely disrupted sales practices and consumer behavior. In response to these major changes, the role of guidance and customer recommendation has had to reinvent itself and adopt new forms that are more aligned with today’s challenges.

Mots clés
  • Commerce, Vente

Auteur.e(s)

PIOVESAN David
Maître de conférences HDR
iaelyon School of Management

Institution(s)

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  • Management Dictionary
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What is prescription?

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  • Management Dictionary
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