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What is prescription?

  • Management Dictionary
  • Marketing, Sales and Communication, Organizational Theory
55 views

The digital and technological transformations of the past 20 years have completely disrupted sales practices and consumer behavior. In response to these major changes, the role of guidance and customer recommendation has had to reinvent itself and adopt new forms that are more aligned with today’s challenges.

Keywords
  • Commerce, Vente

Author(s)

PIOVESAN David
Maître de conférences HDR
iaelyon School of Management

Institution(s)

Video(s) of the same institution

For the past twenty years, local businesses have faced competition from online sales and large retail chains. They have managed to adapt to this new competitive landscape through various strategies,...
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What is local retail?

PIOVESAN David - iaelyon School of Management
  • Management Dictionary
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What is the budget?

TAHAR Caroline - iaelyon School of Management
  • Management Dictionary
How can costs be reduced without diminishing the product’s value for the customer? This question is at the origin of the target costing approach. It is not a cost calculation...
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What are target costs?

TAHAR Caroline - iaelyon School of Management
  • Management Dictionary

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How Social Robots Mitigate Emotional and Social Loneliness

DANG Jennie Ngoc Bich - Excelia Business School
  • Research
This research develops a new conceptual framework based on use intention for classifying purchases. Accordingly, it moves past the dominant material vs. experiential dichotomy as well as adding a third...
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Activity Engagement Purchases and Happiness

HAWKINS Matthew - Burgundy School of Business
  • Research
The aim of this paper is to explore how a number of processes combined to create the micro-level strategies and procedures that resulted in the deadliest and most tragic forest...
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Myopia during emergency improvisation

ABRANTES Antonio - TBS Education
  • Research
Marketing, Sales and Communication
Organizational Theory

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