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What is nudge theory?

  • Management Dictionary
  • Health Sector Management, Human Resources Management, Public Management
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Nudge theory aims to influence individual decisions by using cognitive biases without restricting freedom of choice. Choice architects design the environment in which decisions are made, taking into account sometimes irrational human behavior. Nudge is applied in various fields such as public policy, the environment, health, management, and finance. Nudge represents a promising approach for guiding individuals toward better choices while preserving their autonomy and positively shaping society as a whole.

https://www.youtube.com/watch?v=i-SVxDlBgXY
https://www.youtube.com/watch?v=IHhho9kE-Yo
https://www.youtube.com/watch?v=8dxRvlKjC34
https://www.youtube.com/shorts/UTVW5eVKdwc
https://www.youtube.com/watch?v=qVSgRS8EFWw
Keywords
  • choice, cognitive biases, freedom, influence

Author(s)

BESANGER Serge

Professeur

INSEEC-U

Institution(s)

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