What is inbound marketing?

Management Dictionary
Digital Transformation, Entrepreneurship, Marketing, Sales and Communication

49 vues

Inbound marketing is a strategy that attracts consumers with relevant and non-intrusive content, rather than soliciting them through aggressive advertising. Popularized by HubSpot in 2006, this method is based on three key steps: attracting visitors with quality content, engaging these visitors through personalized interactions, and building customer loyalty by turning them into brand ambassadors. It uses techniques such as search engine optimization (SEO), email automation, and landing pages. Artificial intelligence enhances its effectiveness by making campaigns more personalized and engaging. This sustainable strategy puts the consumer at the heart of marketing efforts, while providing businesses with a powerful tool for developing strong and lasting relationships.

Liens et ressources

https://www.youtube.com/watch?v=zbjqjm7Whn8

Mots clés

AI, Blog, Brand, Call to action, Content, Landing page, podcast, Qualified lead, Search Engine Optimization (SEO), video

Auteur.e(s)

MERCANTI-GUERIN Maria
Associate Professor
IAE Paris-Sorbonne Business School

Institution(s)

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Management Dictionary
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MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |

Management Dictionary
Digital Transformation, Entrepreneurship, Management and Big Data, Marketing, Sales and Communication

02:48

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MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |

Management Dictionary
Digital Transformation, Marketing, Sales and Communication

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MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |

Management Dictionary
Digital Transformation, Information Systems, Management and Big Data, Marketing, Sales and Communication

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Management Dictionary
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