What is growth hacking?

Management Dictionary
Digital Transformation, Entrepreneurship, Management and Big Data, Marketing, Sales and Communication

112 vues

Growth hacking is a method focused on rapid business growth that combines marketing, innovation, and agile experimentation. Popularized by Sean Ellis in 2010, it is based on five key stages of the customer journey: Acquisition, Activation, Retention, Revenue, and Referrals. Companies like Airbnb, Revolut, and Spotify use this approach to attract, retain, and turn their users into brand ambassadors. With artificial intelligence, growth hacking is evolving, leveraging innovative tools to optimize targeting, automate tasks, and maximize ROI. This creative and data-driven methodology has become essential for companies seeking to accelerate their growth.

Liens et ressources

https://www.dunod.com/entreprise-et-economie/growth-hacking-8-semaines-pour-doubler-nombre-vos-prospects-1
https://www.tandfonline.com/doi/full/10.1080/00472778.2023.2195463
https://ideas.repec.org/a/eee/tefoso/v200y2024ics0040162523007965.html
https://www.youtube.com/watch?v=yOVNt2uXcqA

Mots clés

Acquisition, AI, Automation, Conversion, Data-Driven Analysis, Growth, Recommendations, Rétention, Revenue, startups

Auteur.e(s)

MERCANTI-GUERIN Maria
Associate Professor
IAE Paris-Sorbonne Business School

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