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What is employer branding?

  • Management Dictionary
  • Human Resources Management, Marketing, Sales and Communication, Organizational Theory
130 views

The concept of employer brand refers to the set of benefits associated with a job that help identify a company as an employer (employer brand), but also to the management activity of the employer brand (employer branding), which aims to articulate the company’s employer brand in order to appear as both an attractive and distinctive employer compared to competitors.

https://global.oup.com/academic/product/entrepreneurial-ecosystems-in-cities-and-regions-9780192866264?cc=fr&lang=en&#

Mots clés
  • Attractiveness, employer brand, employer branding, engagement, identity, image, psychological contract, Rétention

Auteur.e(s)

GUILLOT-SOULEZ Chloé
Associate Professor
iaelyon School of Management

Institution(s)

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