When a manager makes a decision, they seek to evaluate the financial impact of that decision. The relevant cost to be calculated includes only the variation in expenses resulting from that choice.
Expenses that have already been incurred, and that will exist regardless of the decision made, should not be taken into account. These expenses correspond to sunk costs.

03:32
For the past twenty years, local businesses have faced competition from online sales and large retail chains. They have managed to adapt to this new competitive landscape through various strategies, primarily phygital approaches and collective action. This strategic agility and organizational flexibility have enabled them to reinvent themselves.
PIOVESAN David - iaelyon School of Management |
- Management Dictionary
- Entrepreneurship, Management of SMEs, Marketing, Sales and Communication
