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Trigger issues in emerging relationships

  • Research
  • Marketing, Sales and Communication, Strategic Management
189 views

This research has focused on the birth of business relationship. Business Relationship Birth Model conceptual framework has been developed. The framework deals with both individual and organizational level of the process. The framework includes trigger issues and different trust building scenarios. For managers knowing of trigger issues help to build new relationship.

https://doi.org/10.1016/j.ibusrev.2024.102278

Mots clés
  • business+relationship+birth, embeddedness, information, relationship+in+time+and+space, trigger+issues, trust, whole+bonding+trust

Auteur.e(s)

MANDJAK Tibor
Professor
EM Normandie

Institution(s)

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