Robots, society and the marketplace

Trends, Trends-en
Marketing, Sales and Communication

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Professor Hector Gonzalez is an interdisciplinary researcher interested in global consumer perceptions and human-robot interactions. In this video, he explains the consumer perspective on human-robot interactions considering the role of self-aware artificial intelligence (AI) he adopts in his research work.

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Keywords

AI, Artificial+Intelligence, human-robot+interactions, robots

Author(s)

GONZALEZ Hector
Professor
ESCP Business School

Institution(s)

Medias of the same institution

01:58

Human resources and digitalization

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LEON Emmanuelle - ESCP Business School |

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02:45

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RAUCH Sophie - ESCP Business School |

Trends, Trends-en
Human Resources Management, Organizational behavior

01:59

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Workplace flexibility has grown increasingly popular for years and even more so since the outbreak of the pandemic. However, research results regarding the influence of flexible working on employee well-being are inconclusive. This is partly due to studies overlooking that flexible working is embedded in the way work is conducted and that it is ambivalent. Indeed, flexibility is sometimes experienced as a perk given by the organization, that may allow the employee to go to the doctor in the middle of the day. Other times it is experienced as a contribution the employee makes towards their organization, for example by working late to meet clients demands. Thus, individual experiences of flexibility may vary a lot. In any case, employees can have an active role in the construction and interpretation of flexibility. This project aims to investigate dynamic and idiosyncratic employee experiences of flexible working and how such experiences are connected to their well-being.

PEREZ Diana - ESCP Business School |

CANIBANO Almudena - ESCP Business School |

Trends, Trends-en
Human Resources Management, Organizational behavior

01:41

Telepresence robots and face time

Teleworking is more and more common inside organizations but may still have negative impacts on the teleworker's performance perception. Indeed, to be or not seen during the working hours influences the reliability and the commitment associated with the worker. The question is then on how to limit telework's drawbacks, i.e. how to overcome the lack of face time associated with telecommuting? Different options are considered by companies including the use of telepresence robots, allowing the teleworkers to be visible in the office … while being physically absent! In this research project, the aim is to examine the usage of telepresence robot technology and its impact on the worker perception.

MURATBEKOVA Maral - ESCP Business School |

LEON Emmanuelle - ESCP Business School |

Trends, Trends-en
Human Resources Management, Organizational behavior

Medias of the same thematics

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KHELLADI Insaf - EMLV |

REZAEE VESSAL Saeedeh - EMLV |

Research
Marketing, Sales and Communication, Sustainable Development and CSR

What is product value perceptions?

Perceived product value describes consumers’ overall assessment of a product. It considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price.

OSBURG Victoria-Sophie - MONTPELLIER Business School |

Management Dictionary
Marketing, Sales and Communication

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Research
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D'ANTONE Simona - KEDGE Business School |

Research
Marketing, Sales and Communication

Marketing, Sales and Communication

Robots, society and the marketplace

Author(s)

Institution(s)

Medias of the same institution

Medias of the same thematics

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