Drawing on managerial discretion and conflicting institutional logics literature, this study investigates the relation between the personal sustainability behaviors (PSB) of owner-managers and the corporate sustainability practices (CS practices) of SMEs. The research proposes a contingency model that assesses the moderating effects of perceived economic advantages and environmental hostility on this relationship. Based on linear hierarchical multiple regression analyses of a cross-sectoral sample of French SMEs, the results suggest a positive influence of the manager’s PSB on the SME’s CS practices that appears to be differently moderated depending on the type of practice considered (environmental, workplace, and community practices). These findings contribute to a better understanding of the critical antecedents of sustainability in small businesses.
