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Innovativeness outcomes of employee participation in crowdsourcing communities

  • Research
  • Information Systems, Marketing, Sales and Communication, Strategic Management
1,2K views

Prior research on crowdsourcing communities has primarily focused on participation of external product users and benefits obtained from their contributions. However, the role of internal employees of the host firm, albeit essential for the community’s long-term success, has not yet received much attention. This study attempts to bridge this gap by investigating the innovation outcomes of employees participating in crowdsourcing communities.

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https://www.tandfonline.com/doi/abs/10.1080/07421222.2018.1481669?journalCode=mmis20
https://aisel.aisnet.org/misqe/vol17/iss2/7/

Mots clés
  • Co-creation, Crowdsourcing, Employee innovativeness, online communities, online ideation

Auteur.e(s)

BENBYA Hind
Professor at Deakin Business School
MONTPELLIER Business School

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