Business school researchers generally accept a deterministic view of behaviour, according to which obedience is the product of social forces acting on individuals and causing their behaviour. This perspective has received empirical validation in the famous studies of Solomon Asch and Staley Milgram. However, the archives of these experiments allow us to interpret their surprising results in another way: if their subjects behaved as they did, it was because they thought they were doing the right thing. In other words, their obedience reflected a free and deliberate choice.