Frustration is a very common negative emotional experience at work in a customer setting that may arise in a variety of circumstances usually present when our goals are blocked, you have a certain degree of uncertainty about the causes of the problem, you feel this situation is unfair, and you cannot control stuff. What happens after you feel frustrated, is that you can “drop it,” you can persevere, and what you do in terms of the actions to take may depend on personal and environmental factors.

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Sustainability depends less on consumer choices and more on how supply chains are structured. Research on Brazil’s beef sector shows that, despite the BRSL initiative to improve sustainability, results fell short. Four types of distance geographical, organizational, cultural, and relational hindered collaboration. These gaps created communication problems and weakened trust among stakeholders. Real progress requires external mediators, such as governments or NGOs, to reconnect the entire supply chain.
SAUER Philipp - NEOMA Business School |
- Research
- Logistics and Supply Chain
