Frustration is a very common negative emotional experience at work in a customer setting that may arise in a variety of circumstances usually present when our goals are blocked, you have a certain degree of uncertainty about the causes of the problem, you feel this situation is unfair, and you cannot control stuff. What happens after you feel frustrated, is that you can “drop it,” you can persevere, and what you do in terms of the actions to take may depend on personal and environmental factors.

03:52
Antony, together with his colleagues from NEOMA, presents research conducted with the University of Bristol on how international companies choose countries for sourcing. The concept of "country risk," once focused on economic conditions and political stability, now includes three major sociopolitical factors: populism, which creates regulatory uncertainty; state fragility, which affects suppliers’ ability to deliver; and checks and balances, which can limit but not always prevent political drift.
The study, covering 1,300 U.S. companies and their suppliers in 90 countries, shows that these factors directly influence sourcing decisions. Examples like Samsung and H&M illustrate this shift toward countries perceived as more stable. In conclusion, companies must strengthen their geopolitical monitoring to anticipate risks and secure their supply chains.
PAULRAJ Antony - NEOMA Business School |
- Research
- Logistics and Supply Chain