This study examined trait gratitude as a relevant predictor of perceived employability, a personal resource important for student job search among business school students in Canada. The findings support the idea that trait gratitude indirectly influences preparatory job search behavior, but not active job search behavior, through perceived employability. Implications for trait gratitude appear to be important for broader career development research and practice particularly with students seeking employment.
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Social marketing is an approach that leverages marketing techniques to encourage behaviors that have a positive impact on society. Unlike traditional marketing, which primarily aims to maximize sales, social marketing seeks to address issues such as public health, the environment, and human rights. It relies on a deep understanding of the needs and obstacles of the target audience, as well as strategic partnerships. For example, campaigns might encourage people to reduce their plastic consumption or engage in regular physical activity. To succeed, it's not just about communication; it's also about making desired behaviors more accessible, more appealing, and less expensive. By integrating these elements, social marketing contributes to improving collective well-being.
- Management Dictionary
- Marketing, Sales and Communication