The development of intercultural competences is based on an experiential approach that puts the learner in direct interaction with other cultures. However, it is not always feasible to offer immersion in a foreign culture to all students. This video presents a pedagogical experience that enables experiential learning of intercultural competences at a distance. Throughout a semester, students engage in a series of interpersonal and impersonal interactions with a foreign culture, based on which they develop an analysis of that culture and a reflection on their learning. This experience, carried out over two years, strengthened students’ interest in interacting with foreign cultures and the four pillars of intercultural competences.
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Social marketing is an approach that leverages marketing techniques to encourage behaviors that have a positive impact on society. Unlike traditional marketing, which primarily aims to maximize sales, social marketing seeks to address issues such as public health, the environment, and human rights. It relies on a deep understanding of the needs and obstacles of the target audience, as well as strategic partnerships. For example, campaigns might encourage people to reduce their plastic consumption or engage in regular physical activity. To succeed, it's not just about communication; it's also about making desired behaviors more accessible, more appealing, and less expensive. By integrating these elements, social marketing contributes to improving collective well-being.
- Management Dictionary
- Marketing, Sales and Communication
