The development of intercultural competences is based on an experiential approach that puts the learner in direct interaction with other cultures. However, it is not always feasible to offer immersion in a foreign culture to all students. This video presents a pedagogical experience that enables experiential learning of intercultural competences at a distance. Throughout a semester, students engage in a series of interpersonal and impersonal interactions with a foreign culture, based on which they develop an analysis of that culture and a reflection on their learning. This experience, carried out over two years, strengthened students’ interest in interacting with foreign cultures and the four pillars of intercultural competences.

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Virtual influencers are 100% Computer Generated Influencers created by AI and 3D artists. These virtual influences can model, sing, and even interact with fans—without ever existing in real life. Despite the risks of virtual influencers (e.g., lack of authenticity, ethical and transparency concerns, etc.), they represent enormous opportunities for brands.
ZAMAN Mustafeed - EM Normandie |
- Management Dictionary
- Digital Transformation, Marketing, Sales and Communication