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Luxury consumption practices of high-end luxury prosumers and lurkers on visual social media platform

  • Research
  • Marketing, Sales and Communication

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Marina Leban talks about her PhD thesis, which looked into the luxury consumption practices of high-end luxury prosumers and lurkers on visual social media platform Instagram through three articles, two of which have already been published in high-level academic journals with supervisor Ben Voyer.


Keywords
  • Leban, lurking, luxury, prosumers, Voyer

Author(s)

LEBAN Marina
Post-Doc
ESCP Business School

Institution(s)

Medias of the same institution

01:58

Human resources and digitalization

What are the impacts of digital transformations on the HR function? Has digitalization changed the repartition of activities between HR professionals and the proximity managers? What types of HR missions/activities/tools will be digitalized in the future? To deepen these questions, an ambitious survey involving HR managers from BNP Paribas and Safran was launched, with a specific methodology (Delphi Method). In order to shape the future of the HR function more precisely, it is vital to better understand how HR professionals view themselves, their roles and their positions. This joint initiative of the chairs "Reinventing work" and "Une Usine pour le Futur" aims at understanding the future of digitalization for HR and HR managers today, but also tomorrow.
GALINDO Géraldine - ESCP Business School |
LEON Emmanuelle - ESCP Business School |
  • Trends, Trends-en
  • Human Resources Management, Organizational behavior
02:45

Personal organization at work

Are we just rational beings when at work? Over the last years, especially with the development of mobile technologies, work seems to be there at all time, in all locations, leading both companies and employees to reflect on work-life balance. These trends have been fully explored but what about the other side of the story? Is there something else than work at work? Are employees trying to find a new equilibrium by inviting their personal life during their working hours? This research project aims at studying people's relationship with their everyday life at work and to analyze how personal organization can constitute a meaningful resource to maintain some balance.
RAUCH Sophie - ESCP Business School |
  • Trends, Trends-en
  • Human Resources Management, Organizational behavior
01:59

Measuring the paradox of flexible working

Workplace flexibility has grown increasingly popular for years and even more so since the outbreak of the pandemic. However, research results regarding the influence of flexible working on employee well-being are inconclusive. This is partly due to studies overlooking that flexible working is embedded in the way work is conducted and that it is ambivalent. Indeed, flexibility is sometimes experienced as a perk given by the organization, that may allow the employee to go to the doctor in the middle of the day. Other times it is experienced as a contribution the employee makes towards their organization, for example by working late to meet clients demands. Thus, individual experiences of flexibility may vary a lot. In any case, employees can have an active role in the construction and interpretation of flexibility. This project aims to investigate dynamic and idiosyncratic employee experiences of flexible working and how such experiences are connected to their well-being.
PEREZ Diana - ESCP Business School |
CANIBANO Almudena - ESCP Business School |
  • Trends, Trends-en
  • Human Resources Management, Organizational behavior
01:41

Telepresence robots and face time

Teleworking is more and more common inside organizations but may still have negative impacts on the teleworker's performance perception. Indeed, to be or not seen during the working hours influences the reliability and the commitment associated with the worker. The question is then on how to limit telework's drawbacks, i.e. how to overcome the lack of face time associated with telecommuting? Different options are considered by companies including the use of telepresence robots, allowing the teleworkers to be visible in the office … while being physically absent! In this research project, the aim is to examine the usage of telepresence robot technology and its impact on the worker perception.
MURATBEKOVA Maral - ESCP Business School |
LEON Emmanuelle - ESCP Business School |
  • Trends, Trends-en
  • Human Resources Management, Organizational behavior

Medias of the same thematics

  • 00:05:21

Triple Bottom Line Performance in Post Covid B2B Marketing

CHAUDHURI Ranjan - EMLV |
  • Research
  • Covid Special Series, Marketing, Sales and Communication, Sustainable Development and CSR
  • 00:04:24

Synergies of Institutional Theory and Dynamic Capability View in Firm Performance: Exploring Climate Change Adaptation and B2B Marketing Capabilities

Based on institutional theory and the dynamic capability view, this study delves into the relationship between a firm’s climate change adaptation (CCA) capability and its performance, with a focus on the mediating influence of business-to-business (B2B) marketing capability. The study poses two main research questions: RQ1: What role do institutional pressures play in fostering CCA capability among B2B firms in both developed and developing countries? RQ2: How does the CCA capability of B2B firms impact their performance? To validate the theoretical model developed, data is collected through surveys conducted in a developed country (Australia) and a developing country (South Africa). The study holds significance on two fronts: (a) being among the first to examine the influence of institutional pressures on CCA capability development, and (b) uncovering the mediating role of marketing capability in enhancing B2B firm performance through CCA capability. The study’s novel contribution lies in identifying pivotal elements for driving exceptional B2B firm performance amidst climate change, while employing institutional theory and the dynamic capability view to elucidate underlying mechanisms.
BAG Surajit - EMLV |
  • Research
  • Logistics and Supply Chain, Marketing, Sales and Communication, Strategic Management
  • 00:04:28

The interplay of cause familiarity, cause-brand fit, and perceived betrayal in cause-brand alliances.

This cross-cultural study (individualistic vs. collectivistic culture) applies construal level theory, exploring the impact of cause familiarity on brand attitudes and how cause–brand fit mediates this link. The study also examines how perceived betrayal moderates the relationship between cause–brand fit and brand attitude. Data collection involved 455 participants from French and Turkish cultures via snowball sampling. Findings show cause familiarity significantly influences brand attitude, with attitude toward fit in a cause–brand alliance as a mediator. Perceived betrayal also moderates the cause–brand fit and brand attitude relationship, shedding light on the positive effects of aligning with a familiar cause on brand attitudes, emphasizing the crucial role of fit in such alliances.
KHELLADI Insaf - EMLV |
REZAEE VESSAL Saeedeh - EMLV |
  • Research
  • Marketing, Sales and Communication, Sustainable Development and CSR
  • 00:03:52

What is product value perceptions?

Perceived product value describes consumers’ overall assessment of a product. It considers the extent to which a product meets the needs and expectations of a consumer. Product value perceptions can be understood as a trade-off between quality and price.
OSBURG Victoria-Sophie - MONTPELLIER Business School |
  • Management Dictionary
  • Marketing, Sales and Communication
Marketing, Sales and Communication

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