Author of articles and books on marketing and distribution, Régine Vanheems is a specialist in distribution and commerce (and connected!). A pioneer on the subjects of multi/cross/omni-channel and connected commerce, her writings have been awarded several times in the United States and France. His articles show why (and how) it is imperative to reinvent the fundamentals of marketing and sales in the face of the digitalization of the act of purchasing. She notably published the book “Knowing how to advise and sell in the post-digital era”.
Régine Vanheems is a trade and sales specialist. A pioneer in France on the subject of omni-channel and connected commerce, her books and articles have been awarded several times in France and the United States. Associate professor at the University of Lyon 3, she works at ESCP-Europe and the Sorbonne, where she notably co-directed the Management Research laboratory (PRISM-Sorbonne). His publications show why (and how) it is imperative to reinvent the fundamentals of marketing and sales in the face of the digitalization of the act of purchasing. She notably published the book “Knowing how to advise and sell in the post-digital era”.
