Organizations across the world continue to pour resources into business intelligence and analytics (BI&A) tools, expecting sharper insights and smarter decisions. Yet many companies still struggle to capture real value of these systems and often face uneven outcomes and failures. One major reason lies in how success is measured. Too often, it is reduced to profitability, return on investment, or sales performance. As a result, success measurement becomes fragmented and confusing. As saying goes, “What is easy to count is not always what truly counts.” Thus, successful BI&A systems must go beyond financial gains. They should offer right system features, clarity of information, and support decision-making, strategic, and operational performance. When success is viewed this way, analytics systems stop being abstract technology and becomes “a practical tool for understanding, action, and long-term value”.
