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What is local retail?

  • Management Dictionary
  • Entrepreneurship, Management of SMEs, Marketing, Sales and Communication
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For the past twenty years, local businesses have faced competition from online sales and large retail chains. They have managed to adapt to this new competitive landscape through various strategies, primarily phygital approaches and collective action. This strategic agility and organizational flexibility have enabled them to reinvent themselves.

Mots clés
  • Commerce, distribution, e-commerce, phygital, point of sale, Sales

Auteur.e(s)

PIOVESAN David
Maître de conférences HDR
iaelyon School of Management

Institution(s)

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