Researchers in management schools generally accept a deterministic view of behavior, according to which obedience is the product of social forces acting on individuals and causing their behavior. This view received empirical validation in the famous studies of Solomon Asch and Staley Milgram. However, the records of these experiments allow us to interpret their surprising results in another way: if the subjects behaved as they did, it was because they believed they were doing the right thing. In other words, their obedience reflected a free and deliberate choice.


