“Health is priceless,” certainly — but it does come at a cost. When we focus on the management of healthcare organizations, the challenge is to constantly reconcile at least two seemingly opposing logics: on one hand, the pursuit of the best possible care, and on the other, the optimization of economic, financial, and human resources.
That is why the management of healthcare organizations must draw on all the traditional management disciplines — from strategy, finance, operations management, and information systems to marketing and human resource management — while assigning a specific role to a unique stakeholder who is not quite a customer, nor a regulator, nor an anonymous beneficiary, but the patient.

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For the past twenty years, local businesses have faced competition from online sales and large retail chains. They have managed to adapt to this new competitive landscape through various strategies, primarily phygital approaches and collective action. This strategic agility and organizational flexibility have enabled them to reinvent themselves.
PIOVESAN David - iaelyon School of Management |
- Management Dictionary
- Entrepreneurship, Management of SMEs, Marketing, Sales and Communication

