DETOUT Jean-François

Director of the MS MDCE program (Manager Marketing Data and Electronic Commerce)

Entrepreneur in e-commerce since 2009, Jean-François Detout is an e-commerce specialist, acting as a speaker, consultant, trainer, coach or mediator on specific topics such as redesign, dashboards & KPIs, management of communication plans in a user-centric and transversal logic. He co-wrote the book “E-commerce – Create and animate your online store”, published in October 2017 by Vuibert editions. Involved in SKEMA since 2011 (Project, strategy, e-commerce account), he took charge of the MS MDCE at SKEMA Paris in August 2017.

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