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Dictionary of management

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03:06

What is sustainable marketing?

According to Dekhili et al. (2021, pp. 21–22), “sustainable marketing is a proactive approach and a process (combining tools, indicators, objectives, and resources) that creates value in a combined and systematic way at three levels: – Value for the company – Value for the consumer – Extended value (environmental and social value) It is reflected in the integration of environmental and social issues at the core of the brand’s strategic vision by defining a purpose that goes beyond profit objectives and is rooted in the long term. It is implemented through the different dimensions of the marketing mix — product design, pricing, distribution, and communication.”
DEKHILI Sihem - EM Strasbourg |
  • Management Dictionary
  • Higher Management Education, Marketing, Sales and Communication, Sustainable Development and CSR
  • 00:03:52

Entrepreneurial ecosystems in France and Norway

This research compares student entrepreneurial ecosystems in France and Norway, focusing on how students access support, resources, and networks. In France, the system is centralized, driven by key actors like Student Hubs for Innovation, Transfer and Entrepreneurship, called PEPITE. In Norway, it is open and collaborative, with strong student associations and community ties. Using interviews and social network analysis, I explored the access and the circulation of information among actors in student entrepreneurial ecosystems. The results reveal different paths to innovation shaped by culture, policy, and education. Supporting student entrepreneurship is not just about funding or training. It’s about building inclusive ecosystems where students, mentors, and institutions work together.
HU Dijia - Faculté des Sciences Economiques et de Gestion Strasbourg |
  • Master Thesis
  • Entrepreneurship, Innovation Management
03:52

Entrepreneurial ecosystems in France and Norway

This research compares student entrepreneurial ecosystems in France and Norway, focusing on how students access support, resources, and networks. In France, the system is centralized, driven by key actors like Student Hubs for Innovation, Transfer and Entrepreneurship, called PEPITE. In Norway, it is open and collaborative, with strong student associations and community ties. Using interviews and social network analysis, I explored the access and the circulation of information among actors in student entrepreneurial ecosystems. The results reveal different paths to innovation shaped by culture, policy, and education. Supporting student entrepreneurship is not just about funding or training. It’s about building inclusive ecosystems where students, mentors, and institutions work together.
HU Dijia - Faculté des Sciences Economiques et de Gestion Strasbourg |
  • Master Thesis
  • Entrepreneurship, Innovation Management
  • 00:03:15

Is there more to sustainability than shopping wisely?

Sustainability depends less on consumer choices and more on how supply chains are structured. Research on Brazil’s beef sector shows that, despite the BRSL initiative to improve sustainability, results fell short. Four types of distance geographical, organizational, cultural, and relational hindered collaboration. These gaps created communication problems and weakened trust among stakeholders. Real progress requires external mediators, such as governments or NGOs, to reconnect the entire supply chain.
SAUER Philipp - NEOMA Business School |
  • Research
  • Logistics and Supply Chain
03:15

Is there more to sustainability than shopping wisely?

Sustainability depends less on consumer choices and more on how supply chains are structured. Research on Brazil’s beef sector shows that, despite the BRSL initiative to improve sustainability, results fell short. Four types of distance geographical, organizational, cultural, and relational hindered collaboration. These gaps created communication problems and weakened trust among stakeholders. Real progress requires external mediators, such as governments or NGOs, to reconnect the entire supply chain.
SAUER Philipp - NEOMA Business School |
  • Research
  • Logistics and Supply Chain
03:32

What is local retail?

For the past twenty years, local businesses have faced competition from online sales and large retail chains. They have managed to adapt to this new competitive landscape through various strategies, primarily phygital approaches and collective action. This strategic agility and organizational flexibility have enabled them to reinvent themselves.
PIOVESAN David - iaelyon School of Management |
  • Management Dictionary
  • Entrepreneurship, Management of SMEs, Marketing, Sales and Communication
03:09

What is prescription?

The digital and technological transformations of the past 20 years have completely disrupted sales practices and consumer behavior. In response to these major changes, the role of guidance and customer recommendation has had to reinvent itself and adopt new forms that are more aligned with today’s challenges.
PIOVESAN David - iaelyon School of Management |
  • Management Dictionary
  • Marketing, Sales and Communication, Organizational Theory
  • 00:04:42

Italy’s Waste Crisis: How the Mafia Turned Trash into Tragedy

Pendant plus de 40 ans, une mauvaise gestion des déchets en Italie a permis à la Mafia de les éliminer illégalement, provoquant une crise sanitaire majeure et des taux de cancer en hausse. Malgré les interventions tardives de l’État, les choix économiques ont souvent prévalu sur la protection de l’environnement et des populations. Cette crise révèle que la gestion des déchets est avant tout une question de pouvoir et de justice sociale, touchant de manière inégale les communautés.
LOBBEDEZ Elise - |
  • Research
  • Sustainable Development and CSR
04:42

Italy’s Waste Crisis: How the Mafia Turned Trash into Tragedy

For over 40 years, poor waste management in Italy allowed the Mafia to illegally dispose of toxic waste, causing a major health crisis and soaring cancer rates. Despite late government intervention, economic interests consistently outweighed environmental and public protection. This crisis shows that waste management is fundamentally about power and social justice, with certain communities unfairly bearing the burden.
LOBBEDEZ Elise - |
  • Research
  • Sustainable Development and CSR
01:42

What is Managerialism?

Le managérialisme est l’accaparement du pouvoir par les managers, aux dépends des autres parties prenantes d’une organisation. Il se développe sur un affaiblissement de l’autorité professionnelle de ceux qui réalisent la mission de leur entreprise ou de leur administration, remplacée par le pouvoir de celui qui croit savoir et qui décide de tout en conséquence. Les managérialistes ont pour mission de fixer les objectifs collectifs et de décider des moyens à utiliser pour atteindre ces objectifs. Résister au managérialisme, c’est donc restaurer l’autorité de celui qui est capable d’expliquer, de justifier le pourquoi et le comment de ce qu’il fait ou propose de faire.
JOULLIÉ Jean-Étienne - EMLV |
  • Management Dictionary
  • Governance, History of Management, Human Resources Management, Organizational Theory
02:55

What is obedience?

Les chercheurs des écoles de management acceptent généralement une perspective déterministe du comportement, selon laquelle l’obéissance est le produit de forces sociales agissant sur les individus et causant leur comportement. Cette perspective a reçu une validation empirique dans les célèbres études de Solomon Asch et de Staley Milgram. Cependant, les archives de ces expériences permettent d’interpréter leurs résultats surprenant dans un autre sens : si les personnes qui en furent les sujets se comportèrent comme elles le firent, c’est parce qu’elles croyaient bien faire. En d’autres termes, leur obéissance reflétait un choix libre et délibéré.
JOULLIÉ Jean-Étienne - EMLV |
  • Management Dictionary
  • Human Resources Management, Organizational Theory
02:50

What is synthetic-analytical distinction

Little known in France, the analytic-synthetic distinction is one of the cornerstones of empiricism in general and the scientific method in particular. Indeed, it translates, into everyday language, the fact that scientific knowledge derives either from experience (that is, from observation) or from logic applied to experience. The origins of the distinction date back to the fourteenth century and William of Ockham, but it was David Hume and then Immanuel Kant who gave it its definitive expression.
JOULLIÉ Jean-Étienne - EMLV |
  • Management Dictionary
  • Governance, Strategic Management