Even when women earn more than their partners, they still take on more household work, which holds back their careers. This imbalance is driven by persistent social norms around masculinity and women’s roles. Only couples with equal incomes escape this dynamic. Addressing it requires open conversations between partners, but also public policies and company initiatives.

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Sustainability depends less on consumer choices and more on how supply chains are structured. Research on Brazil’s beef sector shows that, despite the BRSL initiative to improve sustainability, results fell short. Four types of distance geographical, organizational, cultural, and relational hindered collaboration. These gaps created communication problems and weakened trust among stakeholders. Real progress requires external mediators, such as governments or NGOs, to reconnect the entire supply chain.
SAUER Philipp - NEOMA Business School |
- Research
- Logistics and Supply Chain

