Our study explores historical paradoxes in the coffee industry, focusing on the persistent tension between pragmatism and idealism. Paradoxes are defined as persistent conflicts between opposing yet complementary forces. For example, organizations must balance stability with the need for change. We analyzed the coffee industry in the United States over a century, from the 1910s to the 2020s, using archives from Harvard Business School’s Baker Library and other specialized sources. Our research highlights the paradox between pragmatic concerns (such as coffee supply during wartime) and ideological values (like sustainability concerns in the early 2000s). This tension, influenced by historical contexts, is ever-present. For managers, it is crucial to adapt strategies to cultural trends while balancing practical and idealistic goals. Understanding this dynamic helps navigate the complex landscape of the coffee industry, and this lesson is applicable to other sectors as well.
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The video examines how businesses are affected when a populist leader comes to power.
It highlights the political and economic uncertainties companies may face.
The discussion focuses on how firms can adapt their strategies and governance.
It emphasizes the importance of understanding the broader political and social context.
The video reflects on the role and responsibilities of businesses in a populist environment.
- Research
- Governance, International Management, Strategic Management