IAE Paris-Sorbonne Business School

IAE Paris Sorbonne Business School is an academic institution specialized in training and research in Business Administration. It is associated with Paris 1 Panthéon Sorbonne University, as well as a member of the IAE France network.

It benefits from a specific status (Établissement Public Administratif) that grants the institution a broad autonomy in its strategy definition and management, as well as true agility in its operations.

Ever since it’s foundation in 1956 IAE Paris Sorbonne has been committed to developing “double competencies” through its original MBA program and degree: “Master Management et Administration des Entreprises”. This program is dedicated to working professionals, and to students with various tracks specific to each need.

The program portfolio also includes more specialized fields to meet the ever-changing needs of companies. About 50 degree granting programs, the institution trains yearly about 2800 graduate students (mostly Master’s degree programs). Seventy-five percent of the students are part of an Executive track and roughly a third of the student body is part of an international program.

In addition, IAE Paris Sorbonne proposes to its junior students tracks offered through apprenticeship. With a renowned faculty, its research center and research groups (Chaires), IAE Paris Sorbonne differentiates from others with a dynamic research activity that feeds the training with innovative insights and contributes to shape the future business practices. Its close links with the business community benefits both its training, as well as its research.

With deep roots in humanistic values of equal opportunity, merit-based promotion, commitment to society and progress, IAE Paris Sorbonne is dedicated, as a public university, to the development and sharing of academic and professional knowledge in Business Administration.

Vidéos récentes de cette institution

02:58

What is conversion in digital marketing?

Conversion, essential in digital marketing, refers to a visitor's action in completing a key objective, such as a purchase or registration. Three elements are fundamental to maximizing conversions: an optimized user experience, with a fast and intuitive website like Amazon's; relevant and personalized messaging, supported by clear pages and effective calls to action; and finally, trust, reinforced by customer reviews or guarantees. Examples like Spotify, Booking.com, and Netflix demonstrate how simplifying the customer journey or creating a sense of urgency can transform visitors into loyal customers. Digital tools, such as A/B testing and heatmaps, facilitate these optimizations. With artificial intelligence, companies like Google and IBM Watson further personalize experiences, increasing conversion rates. Conversion, far more than just an indicator, is now a key method for transforming intent into concrete action.

MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |

Management Dictionary
Digital Transformation, Strategic Management

02:31

What is growth hacking?

Growth hacking is a method focused on rapid business growth that combines marketing, innovation, and agile experimentation. Popularized by Sean Ellis in 2010, it is based on five key stages of the customer journey: Acquisition, Activation, Retention, Revenue, and Referrals. Companies like Airbnb, Revolut, and Spotify use this approach to attract, retain, and turn their users into brand ambassadors. With artificial intelligence, growth hacking is evolving, leveraging innovative tools to optimize targeting, automate tasks, and maximize ROI. This creative and data-driven methodology has become essential for companies seeking to accelerate their growth.

MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |

Management Dictionary
Digital Transformation, Entrepreneurship, Management and Big Data, Marketing, Sales and Communication

03:05

What is inbound marketing?

Inbound marketing is a strategy that attracts consumers with relevant and non-intrusive content, rather than soliciting them through aggressive advertising. Popularized by HubSpot in 2006, this method is based on three key steps: attracting visitors with quality content, engaging these visitors through personalized interactions, and building customer loyalty by turning them into brand ambassadors. It uses techniques such as search engine optimization (SEO), email automation, and landing pages. Artificial intelligence enhances its effectiveness by making campaigns more personalized and engaging. This sustainable strategy puts the consumer at the heart of marketing efforts, while providing businesses with a powerful tool for developing strong and lasting relationships.

MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |

Management Dictionary
Digital Transformation, Entrepreneurship, Marketing, Sales and Communication

02:48

What is retail media?

Retail media is a key driver of commerce, projected to represent 25% of digital advertising by 2026 according to BCG. It encompasses advertising strategies deployed by brands on retailers' websites, mobile apps, and physical stores to reach consumers just before or during their purchases. This provides increased visibility for brands and allows retailers to monetize their customer data. Present across all retail sectors, retail media is multi-channel, including formats such as banners, native advertising, and video. Ads can be displayed on the retailer's website (on-site) to drive sales or on partner sites (off-site) for retargeting. The market, dominated by players like Amazon and Alibaba, relies on precise data collection and sophisticated targeting tools.

MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |