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Burgundy School of Business

Founded in 1899, BSB is an international Grande École of teaching and research, a member of the Conférence des Grandes Écoles and both EQUIS and AACSB accredited.

BSB offers high-level management courses from Bac to Bac+5, as well as a wide range of continuing education programs for professionals.

BSB also showcases its expertise in wine management with the world-renowned School of Wine & Spirits Business, entirely dedicated to this sector.

Vidéos récentes de cette institution

03:16

Activity Engagement Purchases and Happiness

Cette recherche développe un nouveau cadre conceptuel basé sur l'intention d'utilisation pour classer les achats. Elle dépasse ainsi la dichotomie dominante entre achats matériels et achats expérientiels et ajoute un troisième type d'achat : les achats d'engagement actif, définis comme des achats qui favorisent une activité de consommation soutenue dans la durée. Cette nouvelle typologie est examinée empiriquement afin de comprendre comment les différents types d'achat contribuent au bonheur du consommateur. Les achats d'engagement actif apparaissent comme un type d'achat distinct, conceptuellement et empiriquement, que les consommateurs peuvent facilement classer et mémoriser. Ils génèrent également un bonheur supérieur à celui des achats matériels ou expérientiels, ce qui s'explique par leur capacité à répondre aux besoins de compétences des consommateurs et à faciliter l'expression de leurs valeurs.
HAWKINS Matthew - Burgundy School of Business |
  • Research
  • Marketing, Sales and Communication
05:10

Lego Serious Play to promote cohesion in the classroom

A game to foster class cohesion? That's exactly what Nick Ware, director of the Master's in Arts and Culture Management and lecturer at BSB, implemented. Indeed, communication among international students is not always easy, especially at the beginning of a program. Lego Serious Play is a method that, through the use of Lego bricks, encourages non-verbal and metaphorical expression while creating a shared language. It ensures the involvement of every participant, including the more introverted ones. This approach has proven effective in facilitating interaction among students from different linguistic and cultural backgrounds and in strengthening class cohesion.
WARE Nick - Burgundy School of Business |
  • Pedagogical Experiences
  • International Management, Organizational behavior, Pedagogy of Management
02:51

Consumer-activity identification: identifying antecedents and outcomes

Although consumers rely on their activities to help construct their identity, antecedents and outcomes of consumer-activity identification (CAI) have not been elucidated. This research addresses this gap through the development of a conceptual model that is tested through two studies. Study 1 finds that CAI leads to consumer-brand identification (CBI). Further, CBI mediates the relationship between CAI and brand loyalty. Study 2 expands these findings by understanding the role of brand and activity social benefits as antecedents for CAI and CBI and including a second brand outcome: brand relationship continuance. Taken together, the results indicate that consumers indeed rely on the activities a brand is used within to construct their identity in addition to the brand.
HAWKINS Matthew - Burgundy School of Business |
  • Research
  • Marketing, Sales and Communication
03:18

Bondholder representatives on bank boards: A device for market discipline

Nous étudions si la représentation des détenteurs d'obligations au sein des conseils d'administration peut être un mécanisme de discipline de marché efficace pour réduire le risque bancaire, en utilisant un ensemble de données unique combinant des informations sur les détenteurs d'obligations et les conseils d'administration des banques européennes cotées. Nos résultats montrent que l'influence des représentants des détenteurs d'obligations au sein des conseils d'administration des banques réduit significativement le risque bancaire sans avoir d'impact sur la rentabilité.
TRAN Phan Huy Hieu - Burgundy School of Business |
  • Research
  • Corporate and Market Finance

Podcasts récents de cette institution

  • 00:03:16

Activity Engagement Purchases and Happiness

This research develops a new conceptual framework based on use intention for classifying purchases. Accordingly, it moves past the dominant material vs. experiential dichotomy as well as adding a third purchase type: activity engagement purchases, which are defined as purchases that support sustained consumer activities overtime. This new typology is empirically examined to understand how different purchase types contribute to consumer happiness. Activity engagement purchases emerge as a conceptually and empirically distinct type of purchase that consumers can readily classify and recall. Activity engagement purchases also generate greater happiness than material or experiential ones – which is found to be driven by their ability to fulfill consumers’ competency needs and facilitate value expression.
HAWKINS Matthew - Burgundy School of Business |
  • Research
  • Marketing, Sales and Communication
  • 00:03:19

Bondholder representatives on bank boards: A device for market discipline

We examine whether board representation of bondholders can be an effective market discipline mechanism to reduce bank risk, using a unique dataset combining information on bondholders and boards of directors of European listed banks. Our results show that the influence of bondholder representatives on the bank board significantly reduces bank risk without impacting profitability.
TRAN Phan Huy Hieu - Burgundy School of Business |
  • Research
  • Corporate and Market Finance
  • 00:03:15

Board Gender Quotas: Can women realistically boost firm performance

This paper investigates the impact of gender quotas on firm performance using countries worldwide that have introduced a gender quota as a quasinatural experiment.
TRAN Thu Ha - Burgundy School of Business |
  • Research
  • Corporate and Market Finance, Governance

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