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What is personal branding?

Entrepreneurship, Higher Management Education, Innovation Management, International Management, Marketing, Sales and Communication, Public Management

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Personal branding makes it possible to create a visible personal brand image. We all work on our personal image, whether consciously or not. “Me” is a brand; each of us is a unique brand that can be highlighted and enhanced, particularly in the digital space. This is the whole challenge of managing one’s e-reputation on digital platforms.

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Author(s)

AUBRUN Frédéric

Enseignant-chercheur

INSEEC-U

JAUFFRET Marie-Nathalie

Teacher

INSEEC-U

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