The challenges and benefits of influencer marketing

1,3K views

Changes in media consumption patterns have resulted in two significant shifts in how firms communicate with such customers over the past couple of years, explains Prof. Michael Haenlein.

Mots clés

Vidéos de la même institution

Vidéos de la même thématique

S'abonner aux vidéos FNEGE MEDIAS

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.