Research Chair in Digital Business

Trends
Information Systems, Marketing, Sales and Communication, Strategic Management

1649 vues

The Chair in Digital Business, held by Prof Hind Benbya, uses state-of-the-art methodologies to study the implications and consequences of emerging technologies such as robotics, artificial intelligence, crowdsourcing platforms and other digital technologies on the future of the workplace. The research chair’s activities are conducted by experts in their fields in cooperation with industry leaders and, as such, they are of high practical and academic relevance.

https://www.montpellier-bs.com/international/faculty-and-research/research/groups-and-chairs/

Liens et ressources

https://www.montpellier-bs.com/international/faculty-and-research/research/groups-and-chairs/

Mots clés

AI, Artificial+Intelligence, digital, Digital+Twins, IoT, Robotics

Auteur.e(s)

BENBYA Hind
Professor at Deakin Business School
MONTPELLIER Business School

Institution(s)

Vidéos de la même institution

03:15

What is social finance?

Social financial institutions aim to finance social projects. Examples of such institutions include foundations, microfinance institutions, crowdfunding platforms, credit cooperatives, and social or ethical banks. Their operating methods are highly diverse: foundations make donations, while social banks provide loans. Social financial institutions make their investment and financing decisions based on social, environmental, and economic criteria.

COZARENCO Anastasia - MONTPELLIER Business School |

Management Dictionary
Corporate and Market Finance, Entrepreneurship, Management of Social and Solidarity Organizations

03:18

What is CSR (Corporate Social Responsibility)?

Description of the concept of CSR Corporate Social Responsibility (CSR) emerged from reflections aimed at questioning the role and mission of companies in society, as well as the responsibilities they bear. This concept appeared during the Second Industrial Revolution in the United States, as a way to examine the practices of large corporations concentrating capital, tools, and human resources.

MARAIS Magalie - MONTPELLIER Business School |

Management Dictionary
Management of Social and Solidarity Organizations, Strategic Management, Sustainable Development and CSR

03:48

What is sustainable finance?

To understand the term “Sustainable Finance,” we need to look at the two words that make it up. The word “finance” refers to any activity related to money, which serves as a medium of exchange and a store of value. These activities can include financing and investing across different fields such as corporate finance, market finance, public finance, and personal finance. As for the word “sustainable,” it simply means something that lasts over time. Therefore, the term “Sustainable Finance” refers to financial activities that aim to promote sustainability across the four areas of finance. This sustainability can be social and/or environmental.

HOANG HILLARD Thi Hong Van - MONTPELLIER Business School |

Management Dictionary
Corporate and Market Finance

03:52

What is product value perceptions?

La valeur perçue du produit décrit l'évaluation globale d'un produit par les consommateurs. Elle prend en compte la mesure dans laquelle un produit répond aux besoins et aux attentes d'un consommateur. Elle prend en compte la mesure dans laquelle un produit répond aux besoins et aux attentes d'un consommateur. La perception de la valeur d'un produit peut être considérée comme un compromis entre la qualité et le prix. Toutefois, des définitions plus nuancées tiennent compte de la nature complexe de la valeur perçue des produits et font référence à ses dimensions : émotionnelle (sentiments générés), sociale (amélioration de l'image sociale de soi), qualité/performance (attentes en matière de qualité et de performance) et prix/valeur de l'argent (utilité et coût du produit).

OSBURG Victoria-Sophie - MONTPELLIER Business School |

Management Dictionary
Marketing, Sales and Communication

Vidéos de la même thématique

How should businesses react when a populist leader takes power?

The video examines how businesses are affected when a populist leader comes to power. It highlights the political and economic uncertainties companies may face. The discussion focuses on how firms can adapt their strategies and governance. It emphasizes the importance of understanding the broader political and social context. The video reflects on the role and responsibilities of businesses in a populist environment.

CORINA Margherita - |

CARBALLO Alfonso - NEOMA Business School |

Research
Governance, International Management, Strategic Management

Activity Engagement Purchases and Happiness

This research develops a new conceptual framework based on use intention for classifying purchases. Accordingly, it moves past the dominant material vs. experiential dichotomy as well as adding a third purchase type: activity engagement purchases, which are defined as purchases that support sustained consumer activities overtime. This new typology is empirically examined to understand how different purchase types contribute to consumer happiness. Activity engagement purchases emerge as a conceptually and empirically distinct type of purchase that consumers can readily classify and recall. Activity engagement purchases also generate greater happiness than material or experiential ones – which is found to be driven by their ability to fulfill consumers’ competency needs and facilitate value expression.

HAWKINS Matthew - Burgundy School of Business |

Research
Marketing, Sales and Communication

Human artificial intelligence at the service of hyperperformance

Artificial intelligence is already transforming lives and organizations. It brings a huge potential, for example, to achieve hyper-performance. Which is not about adding more trainings. But rather finding and removing obstacles from human minds. And artificial intelligence can facilitate that efficiently. It can help us to learn more about our own intelligence. Thus, giving us a unique chance to finally re-unite both intelligences.

STIBE Agnis - EM Normandie |

Research
Digital Transformation, Higher Management Education, Human Resources Management, Innovation Management, Prospective, Strategic Management

What is Hyper-Performance?

It is a state of performance when all unnecessary human thought is minimized or completely suppressed. Such as bad judgments, distracting thoughts, subjective biases, bad decisions, etc. For example, employees may be reluctant to accept artificial intelligence. That means there’s something in their mind that stops them. That something is the root cause.

STIBE Agnis - EM Normandie |

Management Dictionary
Digital Transformation, Higher Management Education, Human Resources Management, Innovation Management, Prospective, Strategic Management