Research Chair in Digital Business

Trends
Information Systems, Marketing, Sales and Communication, Strategic Management

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The Chair in Digital Business, held by Prof Hind Benbya, uses state-of-the-art methodologies to study the implications and consequences of emerging technologies such as robotics, artificial intelligence, crowdsourcing platforms and other digital technologies on the future of the workplace. The research chair’s activities are conducted by experts in their fields in cooperation with industry leaders and, as such, they are of high practical and academic relevance.

https://www.montpellier-bs.com/international/faculty-and-research/research/groups-and-chairs/

Liens et ressources

https://www.montpellier-bs.com/international/faculty-and-research/research/groups-and-chairs/

Mots clés

AI, Artificial+Intelligence, digital, Digital+Twins, IoT, Robotics

Auteur.e(s)

BENBYA Hind
Professor at Deakin Business School
MONTPELLIER Business School

Institution(s)

Vidéos de la même institution

03:52

What is product value perceptions?

La valeur perçue du produit décrit l'évaluation globale d'un produit par les consommateurs. Elle prend en compte la mesure dans laquelle un produit répond aux besoins et aux attentes d'un consommateur. Elle prend en compte la mesure dans laquelle un produit répond aux besoins et aux attentes d'un consommateur. La perception de la valeur d'un produit peut être considérée comme un compromis entre la qualité et le prix. Toutefois, des définitions plus nuancées tiennent compte de la nature complexe de la valeur perçue des produits et font référence à ses dimensions : émotionnelle (sentiments générés), sociale (amélioration de l'image sociale de soi), qualité/performance (attentes en matière de qualité et de performance) et prix/valeur de l'argent (utilité et coût du produit).

OSBURG Victoria-Sophie - MONTPELLIER Business School |

Management Dictionary
Marketing, Sales and Communication

04:24

Do Wealth Managers Understand Codes of Conduct and Their Ethical Dilemmas?

inscrites dans les codes de conduite des banques, et comment font-ils face aux dilemmes éthiques ? Pour répondre à ces questions, nous avons mené une enquête en ligne non incitative auprès d'employés de gestion de patrimoine de l'entité juridique suisse d'une grande banque multinationale. Nous avons utilisé des questions de jugement situationnel pour estimer la compréhension et le niveau d'adhésion attendu aux principes du CdC. Nous montrons que le fait de formuler les questions sous l'étiquette "sécurité financière" augmente la précision des réponses et que l'honnêteté des employés aide à orienter leur décisions vers l'intégrité dans les dilemmes éthiques. Ainsi, outre la validation d'une méthode permettant de tester le niveau de compréhension de le Code.

LOMBARD Ewa - MONTPELLIER Business School |

Research
Accounting and editing, Governance, Management Control

05:27

The role of multiple large shareholders in the choice of debt source

In this video, Wael Rouatbi presents his paper entitled "The role of multiple large shareholders in the choice of debt source", co-authored with Sabri Boubaker and Walid Saffar, and published in Financial Management in 2017. Using a large sample of French listed companies, this study shows that companies with multiple controlling shareholders tend to resort to bank debt financing.

ROUATBI Wael - MONTPELLIER Business School |

Research
Corporate and Market Finance

05:18

Is family support good for work family balance and subjective well-being of small business owners

Based on resource conservation theory (RCT), we examine the role of two types of family support - emotional and instrumental support - in the work-family balance and subjective well-being of small and medium-sized enterprise (SME) owners.

MUKERJEE Jinia - MONTPELLIER Business School |

Research
Entrepreneurship

Vidéos de la même thématique

Unpacking User Adaptation: Technology implementation and usage context in a new coping matrix

Our research investigates how management interventions can facilitate user adaptation to new information technology across implementation stages and usage contexts. Drawing on the Coping Model of User Adaptation, we propose a 2×2 coping framework, showing that tailored interventions—such as training, user participation, feedback handling, and change fairness—differently shape users’ beliefs (perceived usefulness and ease of use) and coping mechanisms. Empirical studies in both mandatory (police officers) and voluntary (university students) settings confirm that communal coping dominates in mandatory contexts while individual coping prevails in voluntary ones. Pre-implementation beliefs strongly influence post-implementation perceptions, and deep usage significantly enhances user performance and satisfaction. The study offers theoretical insights into adaptive processes and practical guidance for managers aiming to improve IT implementation success.

YU Nadia-Yin - NEOMA Business School |

Research
Digital Transformation, Information Systems, Management of Social and Solidarity Organizations

What is a Virtual Influencer?

Virtual influencers are 100% Computer Generated Influencers created by AI and 3D artists. These virtual influences can model, sing, and even interact with fans—without ever existing in real life. Despite the risks of virtual influencers (e.g., lack of authenticity, ethical and transparency concerns, etc.), they represent enormous opportunities for brands.

ZAMAN Mustafeed - EM Normandie |

Management Dictionary
Digital Transformation, Marketing, Sales and Communication

Less marketing for a better world !

Marketing seems to be slow to fully recognize its role, place and responsibility in changes in climate, biodiversity and resources. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to minimize the scale of the paradigm shifts needed to remain hopeful of a habitable planet. Consequently, the dominant approaches to “sustainable marketing” find it difficult to question the fundamental principles and ideological foundations of the market system. This is why we are calling for radical changes in marketing research in order to envisage a truly sustainable future. We are therefore formulating a program based on five proposals with the aim of inviting profound transformations in the discipline.

ARNOULD Eric - FNEGE |

Research
Marketing, Sales and Communication, Sustainable Development and CSR

How image quality and style of reviews impact purchase behavior in social commerce?

Image quality and type of review framing significantly influence purchase intentions on social commerce platforms. High-quality images and personal experience-based reviews enhance mental imagery vividness, leading to increased cognitive and affective social presence.

VAZQUEZ Erik Ernesto - EMLV |

Research
Digital Transformation, Innovation Management, Marketing, Sales and Communication

Information Systems

Marketing, Sales and Communication

Strategic Management

Research Chair in Digital Business

Auteur.e(s)

Institution(s)

Vidéos de la même institution

Vidéos de la même thématique

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