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Dictionary of management

Dictionary of management

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A socio-economic approach to management seeks to reconcile three major categories of performance that underpin organizational sustainability: social performance (broad employee satisfaction and development of human potential at work), societal performance (quality of externalities on society and the environment), and economic performance (immediate results and long-term investment capacity). Since the...
voir
03:29

What is a socio-economic approach to management?

CAPPELLETTI Laurent - CNAM-LIRSA
  • Management Dictionary
“Equilibration” is a concept borrowed from cognitive sciences and the work of Jean Piaget, and introduced into economics and management sciences by François Perroux in 1973 in his book Pouvoir et économie. This concept has regained its relevance and strength at a time when human potential management must align with...
voir
02:08

What is equilibration?

CAPPELLETTI Laurent - CNAM-LIRSA
  • Management Dictionary
The contemporary challenge of internal control lies in the quality of its management. Some organizations suffer from insufficient internal control, which prevents effective risk management. Others—particularly in the public sector—face excessive internal control, where bureaucracy, an overabundance of procedures, or their misuse become evident symptoms. These management flaws generate massive...
voir
02:55

What is internal control?

CAPPELLETTI Laurent - CNAM-LIRSA
  • Management Dictionary
Research-intervention is a research methodology in management sciences, economics, and sociology that belongs to the family of non-contemplative field research. It differs from action research, with which it is often mistakenly associated, by its transformative nature toward the companies and organizations studied, in order to meet their transformation objectives. These...
voir
02:12

What is intervention research?

CAPPELLETTI Laurent - CNAM-LIRSA
  • Management Dictionary
Defining a visual identity means translating a brand’s identity into graphic elements (signs, colors, shapes, fonts, etc.) in order to distinguish it from its competitors. It is primarily based on the creation of a logo, as well as the development of a graphic charter that gives meaning to the brand’s...
voir
02:31

What is visual identity?

JAUFFRET Marie-Nathalie - INSEEC-U | AUBRUN Frédéric - INSEEC-U
  • Management Dictionary
The term “GAFAM” refers today to the five largest North American companies that largely dominate and control the digital market, including artificial intelligence: Google, Apple, Facebook, Amazon, and Microsoft. Originally, the acronym “GAFA” referred to Google, Apple, Facebook, and Amazon, with the “M” for Microsoft added later. GAFAM are often...
voir
02:35

What are GAFAM?

JAUFFRET Marie-Nathalie - INSEEC-U | AUBRUN Frédéric - INSEEC-U
  • Management Dictionary
The traditional advertising model is not dead, but it is being reinvented in favor of new approaches, including product and brand placement. This communication technique consists in “placing” or “integrating” a product or brand into media content (film, series, music video, etc.) through a formal contractual agreement. Four types of...
voir
02:26

What is product placement?

AUBRUN Frédéric - INSEEC-U | JAUFFRET Marie-Nathalie - INSEEC-U
  • Management Dictionary
Personal branding makes it possible to create a visible personal brand image. We all work on our personal image, whether consciously or not. “Me” is a brand; each of us is a unique brand that can be highlighted and enhanced, particularly in the digital space. This is the whole challenge...
voir
03:48

What is personal branding?

JAUFFRET Marie-Nathalie - INSEEC-U | AUBRUN Frédéric - INSEEC-U
  • Management Dictionary
A company must communicate about its brand, products, or services. In this sense, it can promote them in various ways. Among these multiple techniques and many others, in order to build brand image and increase its emotional value, companies also develop communication actions, also known as brand activation. This technique...
voir
02:52

What is brand activation?

AUBRUN Frédéric - INSEEC-U | JAUFFRET Marie-Nathalie - INSEEC-U
  • Management Dictionary
Brands use storytelling to tell a story. Storytelling helps establish a brand’s identity through a narrative. In its most basic form, it serves to justify the existence of a product or service, while in its more advanced form, it goes beyond a purely transactional relationship. The intended goal of storytelling...
voir
02:34

What is brand storytelling?

AUBRUN Frédéric - INSEEC-U
  • Management Dictionary
Faced with increasingly reluctant consumers toward traditional advertising, brand managers must show creativity to adapt their advertising to online media. Native advertising has emerged as a new way to capture audience attention on the internet by trying not to disrupt the user’s reading experience....
voir
03:39

What is native advertising?

AUBRUN Frédéric - INSEEC-U
  • Management Dictionary

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