Founder Identity and Perceptions of Society at the Bedrock of Innovation

Research
Entrepreneurship, Innovation Management

780 vues

In recent years, entrepreneurship scholars have taken an interest in founders’ identity as a factor explaining variation in the goals and strategies employed in new ventures. The starting point for our study was the question, how does culture influence founders’ identity? What emerged from this in-depth, qualitative inductive study is the concept of identity‒society (mis)alignment. This largely determines whether the entrepreneur adopts a primarily economic logic, therefore reproducing existing social structures in the venture’s operations, or whether she adopts an aim to defy and change existing norms and structures with her product or in the way she runs her venture.

Links & resources

Keywords

Contextualizing entrepreneurship, Founder identity, innovation, Qualitative research, Social change, Social structures

Author(s)

FOY Shirah
Assistant Professor of Strategy, Entrepreneurship and Innovation
TBS Education

Institution(s)

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