Baby, you can drive my car: Antecedents that drive consumers’ adoption of AI-powered autonomous vehicle

Research
Innovation Management

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Autonomous vehicles (AV) based on artificial intelligence (AI) are one of the most anticipated technological advances of our time, with very important social implications in terms of driver/passenger safety and environmental aspects. However, most consumers are reluctant to adopt these AIs. We analyze, using a survey conducted in France, the adoption of AI-based AV, in order to understand psychological, social and cognitive factors. We show that there is a positive relationship between the adoption of VA and expectations regarding performance, ease of use, social recognition, well-being, hedonism, trust in technology, as well as safety. On the other hand, privacy concerns negatively influence technology trust, well-being, and IL adoption.

Links and resources

https://www.sciencedirect.com/science/article/abs/pii/S0166497221001292

Keywords

Artificial Intelligence, autonomous vehicles, hedonism, intelligence artificielle, privacy concerns, social recognition, technology acceptance model, technology trust, user well-being

Author(s)

MEYER-WAARDEN Lars
Profesor
Toulouse School of Management

Institution(s)

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