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What is UX?

  • Management Dictionary
  • Digital Transformation, Marketing, Sales and Communication
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UX encompasses all the perceptions a user has during their interaction with a product, service, device, company, or even a public space such as an exhibition or museum.

UX design is a design methodology aimed at creating positive emotions for the user.

It is now closely linked to the digital world and can, for example, improve the performance of a website or mobile application.

Keywords
  • David Norman, digital, Ergonomics, Information architecture, Peter Morville, Positive emotions, User Experience, User Interface, UX Design

Author(s)

GIFFARD Pierre-Olivier

Professor - Director of the Marketing, Entrepreneurship and Business Development Department at ESCE

INSEEC-U

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SPIN selling is a questioning method developed by Neil Rackham, an American academic, researcher, and consultant. SPIN is an acronym for the four categories of questions to ask your prospect in order to establish a relationship of trust and formulate a relevant sales proposal: • S for "Situation" • P...
voir
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  • Management Dictionary
Digital Transformation
Marketing, Sales and Communication

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