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What is brand content?

  • Marketing, Sales and Communication
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Description of the term “Brand content”

Brand content refers to any branded editorial content such as magazines, video games, short films, educational videos, etc.

https://testconso.typepad.com/brandcontent/
https://www.amazon.fr/Brand-Content-Comment-marques-transforment/dp/2100533797
Keywords
  • brand content, branded content, branded web series

Author(s)

AUBRUN Frédéric

Enseignant-chercheur

INSEEC-U

Institution(s)

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Marketing, Sales and Communication

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