Emotions, are very common words used in both personal and professional contexts. It is a process that it starts with a stimulus leads us to cognitive and physiological responses and then take us to behavior or action tendancies. They may arrive for a variety of reasons and the cause or stimulus is not always obvious. Sometimes it’s a characteristic of the environment that makes us feel emotionally aroused. They also need to be differentiated from related terms like moods, dispositional feelings or affect.

03:52
Antony, together with his colleagues from NEOMA, presents research conducted with the University of Bristol on how international companies choose countries for sourcing. The concept of "country risk," once focused on economic conditions and political stability, now includes three major sociopolitical factors: populism, which creates regulatory uncertainty; state fragility, which affects suppliers’ ability to deliver; and checks and balances, which can limit but not always prevent political drift.
The study, covering 1,300 U.S. companies and their suppliers in 90 countries, shows that these factors directly influence sourcing decisions. Examples like Samsung and H&M illustrate this shift toward countries perceived as more stable. In conclusion, companies must strengthen their geopolitical monitoring to anticipate risks and secure their supply chains.
PAULRAJ Antony - NEOMA Business School |
- Research
- Logistics and Supply Chain