Destination Management Organizations (DMOs) operate within tourist destinations, which are the meeting point between a visitor-driven experience project and a territorial development project led by residents, local elected officials, and, of course, businesses.
DMOs are responsible for achieving public policy objectives while embracing the complexity of their territory, which is reflected in the diversity of its stakeholders.
In France, the concept of a DMO primarily refers to tourist offices.
Recent research highlights the processes through which DMOs steer collective territorial action.
Beyond their legal missions, they play a central role in adapting their destination to changes in the tourism sector.