Towards Net Zero Emissions

Research
Sustainable Development and CSR

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Corporate venture capital (CVC) plays a pivotal role in driving innovation. Our study offers compelling evidence that integrating sustainability into CVC strategies benefits not only the environment but also enhances long-term financial performance. Through CVC programs, corporate parents innovate by creating and executing new business models, leveraging both incremental and radical innovation. The concept of “innovation compensation” serves as a catalyst for encouraging corporations to adopt ecologically sustainable practices.

Our research investigates the influence of green innovation and environmental performance on the long-term success of U.S. CVC parent firms. Furthermore, we examine how corporate social responsibility (CSR) functions as a critical intermediary in this relationship.

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Mots clés

Corporate venture capital, Environment, green innovation

Auteur.e(s)

SHUWAIKH Fatima
Associate Professor
EMLV

Institution(s)

Vidéos de la même institution

01:42

What is managerialism?

Managerialism is the concentration of power in the hands of managers, at the expense of other stakeholders within an organization. It thrives on a weakening of the professional authority of those who carry out the mission of their company or administration, which is replaced by the power of those who believe they know best and decide everything accordingly. Managers are tasked with setting collective objectives and deciding on the means to achieve them. Resisting managerialism, therefore, means restoring the authority of those who can explain and justify the why and how of what they do or propose to do.

JOULLIÉ Jean-Étienne - EMLV |

Management Dictionary
Governance, History of Management, Human Resources Management

02:50

What is the synthetic-analytic distinction?

Little known in France, the analytic-synthetic distinction is one of the cornerstones of empiricism in general and the scientific method in particular. Indeed, it translates, into everyday language, the fact that scientific knowledge derives either from experience (that is, from observation) or from logic applied to experience. The origins of the distinction date back to the fourteenth century and William of Ockham, but it was David Hume and then Immanuel Kant who gave it its definitive expression.

JOULLIÉ Jean-Étienne - EMLV |

Management Dictionary
Governance, Strategic Management

02:55

What is obedience?

Researchers in management schools generally accept a deterministic view of behavior, according to which obedience is the product of social forces acting on individuals and causing their behavior. This view received empirical validation in the famous studies of Solomon Asch and Staley Milgram. However, the records of these experiments allow us to interpret their surprising results in another way: if the subjects behaved as they did, it was because they believed they were doing the right thing. In other words, their obedience reflected a free and deliberate choice.

JOULLIÉ Jean-Étienne - EMLV |

Management Dictionary
Human Resources Management, Organizational Theory

04:30

What is FOMO?

Several blogs and websites focused on social media marketing suggest that, for brands with an Instagram account, it can be profitable to cultivate their followers’ fear of missing out (“FoMO”) by posting ephemeral content. Based on an online survey conducted with 550 followers of various brand Instagram accounts and an experimental study involving 535 participants, this article shows that the ephemeral nature of content triggers FoMO among followers, which in turn positively influences engagement and fatigue toward the brand’s account. Engagement (respectively, fatigue) toward the brand’s account is in turn positively (respectively, negatively) related to attitude toward the brand and attachment to it. Further analyses reveal that the total effect of followers’ FoMO on brand attachment is positive and significant, whereas the total effect of FoMO on attitude toward the brand is not significant. Moreover, the ephemeral nature of content has a total negative and significant effect on attitude toward the brand. These findings therefore indicate that it is not advantageous for brands to foster FoMO among their Instagram followers by posting ephemeral content.

KEFI Hajer - EMLV |

Management Dictionary
Information Systems

Vidéos de la même thématique

The circular economy in European small and medium-sized enterprises

Circular Economy (CE) practices have the potential to increase the sustainable, societal and environmental performance of organisations and therefore contribute to meeting the United Nations Sustainable Development Goals. The objective of this research is to examine the adoption of sustainable practices by small and medium-sized enterprises (SMEs) and its impact on their environmental and societal performance.

SOUMYADEB Chowdhury - TBS Education |

Research
Logistics and Supply Chain, Management of SMEs, Sustainable Development and CSR

What is disability at work?

Pourquoi parler du handicap au travail ? Le handicap concerne 30% de la population, souvent invisible et peu abordé. Pourtant, parler ouvertement du handicap en entreprise favorise l’inclusion et améliore l’accessibilité pour tous grâce à l’effet “curb-cut”. Découvrez pourquoi chaque effort compte pour créer un environnement de travail plus juste et accueillant.

STARZYK Anita - NEOMA Business School |

Management Dictionary
Human Resources Management, Sustainable Development and CSR

Greenwashing: The Post-Pandemic Shift

Dans un contexte économique sans précédent marqué par une pandémie mondiale, l’entrelacement complexe du discours sur le greenwashing à l’ère des fake news s'est intégré au tissu de la durabilité d’entreprise, remodelant les perceptions des managers et mettant à l’épreuve leur attitude face aux décisions durables. À travers une étude qualitative en deux phases, cette recherche examine l’impact du discours sur le greenwashing sur les perceptions et attitudes des managers vis-à-vis de la durabilité en France après la pandémie. Les résultats révèlent une déconnexion entre le discours externe sur le greenwashing et l’état d’esprit des managers, ces derniers associant souvent les accusations de greenwashing aux « fake news ». De plus, l’étude montre que la pandémie a déplacé l’attention vers les préoccupations financières, reléguant la durabilité au second plan dans la prise de décision stratégique et modifiant ainsi le paysage de la responsabilité d’entreprise. En allant au-delà du cadre habituel centré sur les consommateurs et les clients, cette étude vise à combler un vide critique dans la recherche sur le greenwashing en examinant son impact sur différents acteurs. À travers cette analyse, nous cherchons à contribuer aux recherches sur le discours du greenwashing en offrant une compréhension plus approfondie des complexités et des nuances entourant les perceptions managériales de ce discours et des initiatives de durabilité dans une époque marquée par des défis sans précédent.

KADDOURI Ouiam - EMLV |

Research
Covid Special Series, Sustainable Development and CSR

Less marketing for a better world !

Marketing seems to be slow to fully recognize its role, place and responsibility in changes in climate, biodiversity and resources. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to minimize the scale of the paradigm shifts needed to remain hopeful of a habitable planet. Consequently, the dominant approaches to “sustainable marketing” find it difficult to question the fundamental principles and ideological foundations of the market system. This is why we are calling for radical changes in marketing research in order to envisage a truly sustainable future. We are therefore formulating a program based on five proposals with the aim of inviting profound transformations in the discipline.

ARNOULD Eric - FNEGE |

Research
Marketing, Sales and Communication, Sustainable Development and CSR

Sustainable Development and CSR

Towards Net Zero Emissions

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