The promises of gamification

Trends
Entrepreneurship

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Gamification is not just in video games but in many parts of our daily lives, says ESCP Europe Professor of Creativity Marketing Benjamin Voyer. This behavioral economics ans psychology expert talks about the benefits of gamification and how they can be enhanced.

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Keywords

Gamification

Author(s)

VOYER Benjamin
Research Chair Professor
ESCP Business School

Institution(s)

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