The promises of gamification

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Gamification is not just in video games but in many parts of our daily lives, says ESCP Europe Professor of Creativity Marketing Benjamin Voyer. This behavioral economics ans psychology expert talks about the benefits of gamification and how they can be enhanced.

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01:58
What are the impacts of digital transformations on the HR function? Has digitalization changed the repartition of activities between HR professionals and the proximity managers? What types of HR missions/activities/tools will be digitalized in the future? To deepen these questions, an ambitious survey involving HR managers from BNP Paribas and Safran was launched, with a specific methodology (Delphi Method). In order to shape the future of the HR function more precisely, it is vital to better understand how HR professionals view themselves, their roles and their positions. This joint initiative of the chairs "Reinventing work" and "Une Usine pour le Futur" aims at understanding the future of digitalization for HR and HR managers today, but also tomorrow.
GALINDO Géraldine - ESCP Business School |
LEON Emmanuelle - ESCP Business School |
02:45
Are we just rational beings when at work? Over the last years, especially with the development of mobile technologies, work seems to be there at all time, in all locations, leading both companies and employees to reflect on work-life balance. These trends have been fully explored but what about the other side of the story? Is there something else than work at work? Are employees trying to find a new equilibrium by inviting their personal life during their working hours? This research project aims at studying people's relationship with their everyday life at work and to analyze how personal organization can constitute a meaningful resource to maintain some balance.
RAUCH Sophie - ESCP Business School |
01:59
Workplace flexibility has grown increasingly popular for years and even more so since the outbreak of the pandemic. However, research results regarding the influence of flexible working on employee well-being are inconclusive. This is partly due to studies overlooking that flexible working is embedded in the way work is conducted and that it is ambivalent. Indeed, flexibility is sometimes experienced as a perk given by the organization, that may allow the employee to go to the doctor in the middle of the day. Other times it is experienced as a contribution the employee makes towards their organization, for example by working late to meet clients demands. Thus, individual experiences of flexibility may vary a lot. In any case, employees can have an active role in the construction and interpretation of flexibility. This project aims to investigate dynamic and idiosyncratic employee experiences of flexible working and how such experiences are connected to their well-being.
PEREZ Diana - ESCP Business School |
CANIBANO Almudena - ESCP Business School |
01:41
Teleworking is more and more common inside organizations but may still have negative impacts on the teleworker's performance perception. Indeed, to be or not seen during the working hours influences the reliability and the commitment associated with the worker. The question is then on how to limit telework's drawbacks, i.e. how to overcome the lack of face time associated with telecommuting? Different options are considered by companies including the use of telepresence robots, allowing the teleworkers to be visible in the office … while being physically absent! In this research project, the aim is to examine the usage of telepresence robot technology and its impact on the worker perception.
MURATBEKOVA Maral - ESCP Business School |
LEON Emmanuelle - ESCP Business School |

Medias of the same thematics

This article explores the contribution of psychological entrepreneurial support, based on same-gender group mentoring, to the strengthening of female entrepreneurial intention in the specific context of a women-only incubator. According to the literature on female entrepreneurship, women entrepreneurs are faced with specific challenges that influence their entrepreneurial intention such as a lack of self-confidence, caused by gender stereotypes, and conflict between family life and entrepreneurial career. More precisely, our research aims to determine how psychological entrepreneurial support is implemented in the incubation process to overcome these specific challenges, and the mechanisms for strengthening female entrepreneurial intention analyzed at both intrapersonal and interpersonal levels. We discuss the implications of our findings on related research into business incubators and the design of mentoring programs adapted to the needs of women entrepreneurs.
DUCHEMIN Marie-Hélène - EM Normandie |
BUENO MERINO Pascale - EM Normandie |
Curious about the intricate dance top-tier firms perform as they navigate between exploring new horizons and exploiting existing strengths? This delicate balance isn't just vital—it's the secret ingredient driving sustainable success in today's fast-paced business world.
SHUWAIKH Fatima - EMLV |
The concept of an ‘entrepreneurial ecosystem’ has become a major means for both theorizing and making policy decisions concerning entrepreneurship, innovation and economic development. The notion of an entrepreneurial ecosystem captures the way in which entrepreneurship is increasingly performed and undertaken via the innate interdependencies existing between the elements and components of what are essentially biotic communities (consisting of complex interactions between human agents and an array of tangible and intangible components). This book takes a multi-lensed view and perspective on the emergence of entrepreneurship within ecosystems in cities and regions, the manner in which these ecosystems evolve and operate, as well as their future development. This introductory chapter provides some initial theoretical background relating the nature of ecosystems in the context of entrepreneurship and urban and regional development before providing a summary of the book’s three parts: (1) The Emergence of Entrepreneurial Ecosystems; (2) The Evolution of Entrepreneurial Ecosystems; and (3) The Future of Entrepreneurial Ecosystems.
THEODORAKI Christina - FNEGE |
The aim of this study is to provide investors, policymakers and others with information on how greenhouse gas (GHG) emissions and green innovation affect corporate financial performance. Although reporting by corporate venture capital (CVC) firms on GHG emissions as well as their green innovation has increased significantly, especially in the last two decades, little is known about how these two factors affect financial performance.
SHUWAIKH Fatima - EMLV |

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