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The importance of storytelling in organizations

  • Trends
  • Strategic Management, Marketing, Sales and Communication
321 views

Storytelling is composed of three interactive elements: narrative dialectic, living stories, new concept of antenarrative. Storytelling is an important concept about developing the future together. There are different kinds of methodology.

To know more about it

http://www.davidboje.com/

http://www.davidboje.com/
Keywords
  • concept, future, impact, interactive, knowledge, language, methodology, narrative, stories, storytelling

Author(s)

BOJE David

Professor

FNEGE

Institution(s)

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Strategic Management
Marketing, Sales and Communication
Marketing, Sales and Communication
Strategic Management

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