Videos

02:23

On the interpretations, illustrations, and implications of artificial intelligence

Berlin campus Rector Andreas Kaplan and fellow ESCP Europe Professor Michael Haenlein talk about their recent article on Artificial Intelligence (AI), which included a definition and classification of AI, case studies showing its potential and risks, as well as a framework to help organizations.

HAENLEIN Michael - ESCP Business School |

KAPLAN Andreas - ESCP Business School |

Research
Information Systems, Marketing, Sales and Communication, Strategic Management

04:27

What is Digital Transformation?

All businesses are going through digital transformation processes or will do so in the coming years, but what does Digital Transformation mean and what are its implications for companies, managers, customers and employees? Prof. Terence Tse, Academic Director of the MSc in Digital Transformation Management & Leadership, explains it all.

TSE Terence - ESCP Business School |

Trends
Corporate and Market Finance

03:19

Robots, society and the marketplace

Professor Hector Gonzalez is an interdisciplinary researcher interested in global consumer perceptions and human-robot interactions. In this video, he explains the consumer perspective on human-robot interactions considering the role of self-aware artificial intelligence (AI) he adopts in his research work.

GONZALEZ Hector - ESCP Business School |

Trends
Marketing, Sales and Communication

05:12

Research Chair in Digital Business

The Chair in Digital Business, held by Prof Hind Benbya, uses state-of-the-art methodologies to study the implications and consequences of emerging technologies such as robotics, artificial intelligence, crowdsourcing platforms and other digital technologies on the future of the workplace. The research chair’s activities are conducted by experts in their fields in cooperation with industry leaders and, as such, they are of high practical and academic relevance.

BENBYA Hind - MONTPELLIER Business School |

Trends
Information Systems, Marketing, Sales and Communication, Strategic Management

05:15

Meta-teams: Getting global work done in MNEs

To enable flexibility and global integration in multinationals, global teams are becoming more fluid, forming and dispersing rapidly to meet organizational needs. However, current conceptualizations of teams and methodological approaches do not provide a clear understanding of dynamic global teams and how they perform global work in MNCs. To address this problem, we mobilize the 'teaming' perspective (Edmonson, 2012) to explore global work in the complex matrix structure of Computer, a large multinational technology company. Our study includes interviews and observations of 40 global account teams. The results suggest that an intermediate structure, called a 'meta-team', provides a referential space that supports teamwork. Within the meta-team, operational practices and a common mindset provide insights into the behavior and expectations of members. In addition, team substructures form and change to fit the activities. This study contributes to the literature by (i) demonstrating how dynamic global work is performed in multinationals using meta-teams and teaming, (ii) showing how meta-teams address some of the challenges of global work such as fluid collaboration and participation in multiple teams, (iii) providing new insights into how global work is performed in multinationals, and (iv) showing how global work is performed in multinationals. (iii) providing new insights into teamwork in context and temporary work.

SANTISTEVAN Diana - EM Normandie |

Research
Accounting and editing, Corporate and Market Finance, Strategic Management

03:11

Using Big Data and the IoT to reduce food waste

The Director of ESCP Europe’s Master of Science in Big Data & Business Analytics looked into the inventory of perishables with a PhD candidate and contributed to food preservation by introducing the novel concept of cross-perishability. “Faced with the challenges associated with sustainably feeding the world’s growing population, the food industry is increasingly relying on operations research techniques to achieve economic, environmental and social sustainability,” explains Information & Operations Management Professor Wei Zhou in an article on the theme of sustainable food supply chain. He published several others and even a book on inventory management and RFID-based solutions in supply chains. In his latest published research, he looked into the perishable inventory system with ESCP Europe PhD candidate Huihui Chi, Linkoping University Professor Ou Tang, Qinghai University’s Ya Yang and East China University of Science and Technology Professor Tijun Fan. “It is very common that retailers are storing and managing perishables of multiple types together. Due to chemical or biological reactions, the preservation period of some perishables (e.g., vegetables, fruits, fish, meats) either prolongs or shortens with the co-storage of other product types. Although this phenomenon is significant, it has not been mentioned in the perishable inventory literature,” they explain. That is why they studied the effect perishables have on other perishables - which they labelled cross-perishability -, formulating an inventory model with a novel control variable of preservation effort that in turn affects the preservation period when multiple product-types coexist. With an Internet of Things (IoT) sensor system as the background, this model takes the advantage of real-time data, based on which the cross perishable effect, inventory characteristics and control policy can be analysed. “Our results indicate that an integrated decision-making mechanism with consideration of the cross perishable effect should lead to an improved global mixed perishable inventory policy, in terms of reducing the deterioration cost, decreasing the inventory level, and improving the perishables’ quality,” they add. They also offer managerial and policy implications for the perishable inventory system where the cross perishable effect should be seriously considered in order to reduce food waste - but also costs, thereby increasing revenue...

ZHOU Wei - ESCP Business School |

Research
Logistics and Supply Chain, Management and Big Data

03:37

“Influencer Marketing” can be used to grow supermarket sales

Michael Haenlein and his co-authors analysed the use of customers as micro-influencers to boost the sales of everyday consumer products. Celebrities have represented brands and thus helped sell their products for years. Today Consumer Packaged Goods (CPG) manufacturers equally invest in word-of-mouth programs and incentivize customers to spread the word about everyday products. But do such programs really help increase the sales supermarket goods? That’s the question ESCP Europe Professor of Marketing Michael Haenlein tried to answer with Lancaster University Professor Florian Dost, European University Viadrina PhD candidate Ulrike Phieler and Arison School of Business Professor Barak Libai, in an article they published in the Journal of Marketing and a managerial version published by the American Marketing Association.

HAENLEIN Michael - ESCP Business School |

Research
Marketing, Sales and Communication

05:09

Empirical Generalizations on the Impact of Stars on the Economic Success of Movies

Movie industry experts continuously debate whether the industry’s enormous investments in stars pay off. To derive empirical generalizations, the authors (1) provide a meta-analysis of the relationship between star power and movie success and (2) analyze a comprehensive dataset from that industry with n=1,545 movies. Based on these two studies, four empirical generalizations emerge.

HOFMANN Julian - EM Normandie |

Research
Marketing, Sales and Communication

05:52

Sustainable practices in SMEs: what influence does the manager’s private behavior have?

Drawing on managerial discretion and conflicting institutional logics literature, this study investigates the relation between the personal sustainability behaviors (PSB) of owner-managers and the corporate sustainability practices (CS practices) of SMEs. The research proposes a contingency model that assesses the moderating effects of perceived economic advantages and environmental hostility on this relationship.

COURRENT Jean-Marie - Montpellier Management |

Research
Entrepreneurship, Management of SMEs, Organizational behavior

01:50

Defining Europe & European Management

Prof. Dr. Andreas Kaplan (Advisory Board - European Management Journal) characterizes Europe as “embracing maximum cultural diversity at minimal geographical distances” and defines European Management as a “cross-cultural, societal management approach based on interdisciplinary principles”. European management thus requires cultural intelligence, social sensibility, and high adaptability to contextual diversity. With regards to the European Management Journal (EMJ), Professor Andreas Kaplan points out that the reference to “Europe” in the journal’s title should not be understood as a limitation but rather as a world view on global phenomena qualified in a European context and environment.

KAPLAN Andreas - ESCP Business School |

Trends
International Management, Strategic Management

03:26

International work experience also has adverse effects on managers’ ascent to the top (of MNCs)

ESCP Europe Professor Stefan Schmid and Ph.D. graduate Dennis J. Wurster demonstrated that conflicting interests exist between high potentials who consider an international career and multinational corporations (MNCs) that should thus rethink the policies in place.

SCHMID Stefan - ESCP Business School |

Research
International Management, Organizational behavior

03:51

The Impact of Psychological Distance and Construal Level on Consumers’ Responses to Taboos in Ad

For different product categories and across different taboo types, different distance dimensions, and different construal-level manipulations, an increase in the psychological distance (or construal) level attenuates consumers’ unfavorable attitudinal and behavioral reactions while a decrease in the psychological distance (or construal) level intensifies consumers’ responses.

THEODORAKIS Ioannis - OMNES Education |

Research
Marketing, Sales and Communication

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