Videos

02:53

A post-COVID guide for marketers

Professor Saeid Vafainia talks about his impact paper, published as part of ESCP Business School's "Managing a Post-Covid19 Era" series, in which he demonstrated that recessionary periods may provide opportunities for marketers to grow their brand’s market share with the right marketing-mix spending management.

VAFAINIA Saeid - ESCP Business School |

Research
Marketing, Sales and Communication

02:59

Why start-up strategies differ depending on gender

Professor Christian Linder and his co-author’s research shows that females and males experience the support provided by the entrepreneurial ecosystem for their start-up activities differently, which in turn affects the way the new ventures are managed and has important theoretical and practical implications.

LINDER Christian - ESCP Business School |

Research
Entrepreneurship, Strategic Management

04:17

Digital Riser Report 2020

Prof. Philip Meissner talks about the Digital Riser Report 2020 published by the European Center of Digital Competitiveness at ESCP Business School. The report analyses and ranks the changes that countries around the globe have seen in their digital competitiveness over the last three years. France is the top digital riser while China gains significantly and the USA loses ground.

MEISSNER Philipmeiss - ESCP Business School |

Trends
Information Systems, Strategic Management

03:14

Corporate sustainability, the win-win logic and a potential alternative : syncretism

Based on the results of a conceptual study published in the journal 'Business Strategy and the Environment', this video considers the potential of the concept of syncretism to understand how companies are moving towards more sustainable management practices.

MARTINEZ Fabien - EM Normandie |

Research
Strategic Management, Sustainable Development and CSR

01:57

How social media lurking practices transform luxury consumption

PhD graduate Marina Leban talks about the article she published in the Journal of Business Research with supervisor Ben Voyer and University of Auckland Prof. Yuri Seo, which investigates how the practices of lurking transform luxury consumption on visual social media.

LEBAN Marina - ESCP Business School |

Research
Marketing, Sales and Communication, Strategic Management

01:46

Luxury consumption practices of high-end luxury prosumers and lurkers on visual social media platform

Marina Leban talks about her PhD thesis, which looked into the luxury consumption practices of high-end luxury prosumers and lurkers on visual social media platform Instagram through three articles, two of which have already been published in high-level academic journals with supervisor Ben Voyer.

LEBAN Marina - ESCP Business School |

Research
Marketing, Sales and Communication

03:47

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.

Focused on the Greek economic crisis, one of the toughest and the most prolonged ones on a global scale, the present research centers on both anthropocentric and business-centric factors that helped SMEs survive, thus, providing a valuable survival manual. Grounded in quantitative research the paper includes two studies. 250 SMEs were included in the first study while 189 of them that survived, participated in the second study.

THEODORAKIS Ioannis - OMNES Education |

Research
Entrepreneurship, Marketing, Sales and Communication

03:37

Understanding the issue of the education-job mismatch

In an attempt to explain the ‘education-job mismatch’, this study sets out to ascertain the “skill set” that is needed by modern-day graduates who are pursuing a career in an international environment. The emphasis is on identifying the particular skills that they will need, with specific reference to Cross-Cultural Management or ‘CCM skills’. Using a mixed methods approach (focus group discussions, interviews and interactive seminar); the findings expose the magnitude of the education–job mismatch. Specifically, there is a lack of transferable CCM skills, a mismatch between the provision of CCM skills development in higher education and the needs of recruiters, and a curriculum shortfall in terms of CCM skills. Based on the findings, a framework is developed for addressing the ‘education-job mismatch’.

LICHY Jessica - FNEGE |

Research
Information Systems, International Management, Marketing, Sales and Communication

04:47

Building Credible Brands in (Post-)Globalizing Markets

Consumers in Western markets are increasingly critical towards globalization and re-embrace local values. Companies thus must decide whether to continue to pursue global branding strategies and/or rejuvenate local branding strategies. To explore the implications of market globalization for consumer preferences, we use signaling theory to investigate the role of perceived brand globalness and localness as signals of brand credibility, related downstream effects and boundary conditions, across two countries with differing levels of globalization. In globalized markets, brand globalness is a weaker signal of brand credibility than brand localness, whereas in globalizing markets, the two signals are of equal importance.

MANDLER Timo - TBS Education |

Research
Marketing, Sales and Communication, Strategic Management

04:19

[Covid-19 Crisis Response Series] How will Covid-19 impact international trade policies ?

As COVID-19 has spread across the world it has had major impacts on supply chains. It is reasonable to assume that the impact on trade flows may be even greater than that for the GFC in 2009, where world trade fell by over 20%. Most of this is an entirely natural result of the closure of many production structures around the world. However, some trade impacts are the direct result of trade policy interventions by governments, which presage a more major and long-term impact from the current crisis.

CURRAN Louise - TBS Education |

Trends
Covid Special Series, International Management

03:34

Market-driving strategy and the human factor: Top management versus middle management

Building on market-orientation theory, this research centers on the market-driving strategy and the key attributes that top and middle-level management should have in order to facilitate and perform such a strategy. Findings from an exploratory study including in-depth interviews with 27 experts, seven academicians and 20 experienced practitioners working in market-driving companies across an array of sectors, show that there is a number of common as well as unique attributes that each one of these two managerial groups should have so as to perform a market-driving strategy. Given that this is the first research to explore personnel attributes as a key antecedent of the application of a market-driving strategy, the present research results in an extensive number of academic research propositions as well as relevant managerial implications for the business community.

THEODORAKIS Ioannis - OMNES Education |

Research
Marketing, Sales and Communication, Strategic Management

03:36

Money is not as important as other resources when starting a new business

Professor Christian Linder and his co-authors examined the question of sufficient (or insufficient) starting conditions enabling a pathway to survival, which is critical in entrepreneurship. Their results published in Entrepreneurship Theory and Practice show that combinations of one’s managerial experience and social support are related to survival, while over-reliance on financial capital is not.

LINDER Christian - ESCP Business School |

Research
Entrepreneurship

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