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Dictionary of management

Dictionary of management
01:42

What is Managerialism?

Le managérialisme est l’accaparement du pouvoir par les managers, aux dépends des autres parties prenantes d’une organisation. Il se développe sur un affaiblissement de l’autorité professionnelle de ceux qui réalisent la mission de leur entreprise ou de leur administration, remplacée par le pouvoir de celui qui croit savoir et qui décide de tout en conséquence. Les managérialistes ont pour mission de fixer les objectifs collectifs et de décider des moyens à utiliser pour atteindre ces objectifs. Résister au managérialisme, c’est donc restaurer l’autorité de celui qui est capable d’expliquer, de justifier le pourquoi et le comment de ce qu’il fait ou propose de faire.
JOULLIÉ Jean-Étienne - EMLV |
  • Management Dictionary
  • Governance, History of Management, Human Resources Management, Organizational Theory
02:55

What is obedience?

Les chercheurs des écoles de management acceptent généralement une perspective déterministe du comportement, selon laquelle l’obéissance est le produit de forces sociales agissant sur les individus et causant leur comportement. Cette perspective a reçu une validation empirique dans les célèbres études de Solomon Asch et de Staley Milgram. Cependant, les archives de ces expériences permettent d’interpréter leurs résultats surprenant dans un autre sens : si les personnes qui en furent les sujets se comportèrent comme elles le firent, c’est parce qu’elles croyaient bien faire. En d’autres termes, leur obéissance reflétait un choix libre et délibéré.
JOULLIÉ Jean-Étienne - EMLV |
  • Management Dictionary
  • Human Resources Management, Organizational Theory
02:50

What is synthetic-analytical distinction

Little known in France, the analytic-synthetic distinction is one of the cornerstones of empiricism in general and the scientific method in particular. Indeed, it translates, into everyday language, the fact that scientific knowledge derives either from experience (that is, from observation) or from logic applied to experience. The origins of the distinction date back to the fourteenth century and William of Ockham, but it was David Hume and then Immanuel Kant who gave it its definitive expression.
JOULLIÉ Jean-Étienne - EMLV |
  • Management Dictionary
  • Governance, Strategic Management
02:42

What is supply chain management?

SCM (Supply Chain Management) covers all activities related to a company’s industrial macro-process. It thus encompasses all activities involved in the creation and production of the products marketed by the company (purchasing, procurement, production, order management, distribution, logistics). By using appropriate information systems, it manages not only physical flows (materials, components, finished products, etc.) but also information flows (orders, forecasts, inventory levels, lead times, etc.). Both intra- and inter-organizational, Supply Chain Management requires coordination among all internal (marketing, R&D, purchasing, sales, etc.) and external partners of the company.
AGERON Blandine - Grenoble IAE |
LAVASTRE Olivier - Grenoble IAE |
  • Management Dictionary
  • Higher Management Education, Purchasing Management, Sustainable Development and CSR
03:33

What is servitization?

According to Baines and Lightfoot, servicization can be seen as the transformation from the mere sale of products to the sale of an integrated combination of products and services that creates value for customers. These product-related services can include basic, traditional services (such as after-sales service, maintenance, or financing) as well as more advanced, complex offerings (such as component availability, product customization, or visibility into inventory levels). Servicization should be viewed as a continuum, ranging from a pure product to a pure service. Servicization has become essential for French industrial companies.
AGERON Blandine - Grenoble IAE |
LAVASTRE Olivier - Grenoble IAE |
  • Management Dictionary
  • Higher Management Education, Logistics and Supply Chain, Purchasing Management
04:03

What are psychosocial risks?

The very idea of the existence of Psychosocial Risks is recent; this term did not exist before 2005. The suicide crisis brought this concept to light, providing a way to summarize under a single term a set of conditions that give rise to suffering at work.
ABORD DE CHATILLON Emmanuel - Grenoble IAE |
  • Management Dictionary
  • Human Resources Management
03:35

What is Burnout?

The concept of professional burnout is defined as a situation in which an individual faces a depletion of their resources. They no longer have the resources needed to handle standard work-related situations. Professional burnout can take many different forms.
ABORD DE CHATILLON Emmanuel - Grenoble IAE |
  • Management Dictionary
  • Human Resources Management
01:55

What is Strategic Renewal?

In times of crisis, SME entrepreneurs update and replace the firm’s resources and capabilities within strategic renewal processes in order to maintain organizational resilience. Appearing in the form of internal development and external sourcing, the outcomes of strategic renewal are explained by the synergy of individual, organizational, and environmental factors that reinforce SMEs’ dynamic capabilities. This research presents a qualitative comparative analysis (QCA) of the conjunctural causality between multi-level dynamic capability configurations and SME strategic renewal outcomes.
WANG Yihan - EM Normandie |
  • Management Dictionary
  • Strategic Management, Sustainable Development and CSR
03:00

What is entrepreneurial support?

Entrepreneurial support is a short- or long-term activity through which young entrepreneurs can benefit from the experience of seasoned professionals and accomplished entrepreneurs when launching their project. Seeking support allows them to receive assistance throughout the various stages of their project.
SAMMUT Sylvie - Montpellier Management |
  • Management Dictionary
  • Entrepreneurship
02:58

What is conversion in digital marketing?

Conversion, essential in digital marketing, refers to a visitor's action in completing a key objective, such as a purchase or registration. Three elements are fundamental to maximizing conversions: an optimized user experience, with a fast and intuitive website like Amazon's; relevant and personalized messaging, supported by clear pages and effective calls to action; and finally, trust, reinforced by customer reviews or guarantees. Examples like Spotify, Booking.com, and Netflix demonstrate how simplifying the customer journey or creating a sense of urgency can transform visitors into loyal customers. Digital tools, such as A/B testing and heatmaps, facilitate these optimizations. With artificial intelligence, companies like Google and IBM Watson further personalize experiences, increasing conversion rates. Conversion, far more than just an indicator, is now a key method for transforming intent into concrete action.
MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |
  • Management Dictionary
  • Digital Transformation, Strategic Management
02:31

What is growth hacking?

Growth hacking is a method focused on rapid business growth that combines marketing, innovation, and agile experimentation. Popularized by Sean Ellis in 2010, it is based on five key stages of the customer journey: Acquisition, Activation, Retention, Revenue, and Referrals. Companies like Airbnb, Revolut, and Spotify use this approach to attract, retain, and turn their users into brand ambassadors. With artificial intelligence, growth hacking is evolving, leveraging innovative tools to optimize targeting, automate tasks, and maximize ROI. This creative and data-driven methodology has become essential for companies seeking to accelerate their growth.
MERCANTI-GUERIN Maria - IAE Paris-Sorbonne Business School |
  • Management Dictionary
  • Digital Transformation, Entrepreneurship, Management and Big Data, Marketing, Sales and Communication