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Dictionary of management

Dictionary of management
03:27
The Company Consultancy Project (CCP) is a key and integrated element of ESCP Europe's MSc in Marketing & Creativity programme, designed to provide students with a collaborative learning experience and demonstrate in a real-world application the concepts and tools studied during the programme.
TAILLARD Marie - ESCP Business School |
05:01
Prior research on crowdsourcing communities has primarily focused on participation of external product users and benefits obtained from their contributions. However, the role of internal employees of the host firm, albeit essential for the community’s long-term success, has not yet received much attention.
BENBYA Hind - MONTPELLIER Business School |
04:12
Based on a longitudinal case study, this paper presents an ecosystem-level process model of the interlocking key activities of the business model disruptor, other ecosystem participants (customers, partners, media, analysts), and the incumbent. Together these constitute a strategic process of ecosystem evolution from incumbent-centered to disruptor-centered. We identify the phenomenon of a “disruptor’s gambit,” where the disruptor reveals its intentions early on through effective framing, followed by rapid adaptation of its business model to satisfy ecosystem needs.
SNIHUR Yuliya - TBS Education |
03:30
FNEGE Prize for the Best Thesis in 180 seconds / AFFI Prize The massive increase in the availability of data generated everyday by individuals on the Internet has made it possible to address the predictability of financial markets from a different perspective. Without making the claim of offering a definitive answer to a debate that has persisted for forty years between partisans of the efficient market hypothesis and behavioral finance academics, this dissertation aims to improve our understanding of the price formation process in financial markets through the use of Big Data analytics.
RENAULT Thomas - FNEGE |
03:35
Unfavourable weather has an impact on sales of consumer goods. It is now possible to insure manufacturers and retailers against this risk. To do this, we identify the climate variables that have the greatest influence on sales. Next, the financial risk associated with changes in these variables is assessed. Finally, it is possible to hedge this risk using financial instruments or insurance policies. These techniques are valid for all products whose sales vary greatly depending on the weather such as clothing, sun products, ice cream, etc.
BRUSSET Xavier - SKEMA Business School |
04:13
Micro-enterprises have an important place in the French economy with a share of 9% in the GDP. The management of their capital structure is a central element to guarantee their activity and development. This article proposes to study the determining factors of the capital structure of a sample of more than 4000 French micro-enterprises over the period from 2003 to 2013, with a focus on the impact of the 2007-2008 crisis.
HOANG HILLARD Thi Hong Van - MONTPELLIER Business School |
02:42
Storytelling is composed of three interactive elements: narrative dialectic, living stories, new concept of anti-narrative. Storytelling is an important concept about developing the future together. There are different kinds of methodology.
BOJE David - FNEGE |
04:53
While corporate social responsibility (CSR) is recognized as taking on various national meanings and practices, research has not sufficiently investigated how multinational companies (MNC) simultaneously achieve global CSR integration and local CSR adaptation. Building on a qualitative case study carried out at ASICS, an MNC headquartered in Japan, we show how this organizational dilemma may be solved through hybridization work, a form of institutional work performed by CSR managers in subsidiaries to combine and adapt different institutional approaches to CSR. The notion of hybridization work (1) reveals a set of practices that contribute to institutional change within organizations and (2) enriches the study of CSR organizational change and international business by showing how hybridization work leads to a greater integration between core and periphery, and by identifying the triggering factors for subsidiary initiative in CSR.
CARBONE Valentina - ESCP Business School |
ACQUIER Aurélien - ESCP Business School |
03:55
Concerned market innovations acknowledge that businesses can no longer be driven by profitability alone and have to integrate non-economic values and collective concerns. Studying the evolution of such an innovation – a mobile phone recovery and recycling scheme - we find that social concerns enter the market and are integrated into its functioning through representational, exchange and normative practices. The integration of social concerns in the market results in the transformation of these practices so that they better fit the marketplace but lose their original form.
D'ANTONE Simona - KEDGE Business School |
04:11
This research has focused on the birth of business relationship. Business Relationship Birth Model conceptual framework has been developed. The framework deals with both individual and organizational level of the process. The framework includes trigger issues and different trust building scenarios. For managers knowing of trigger issues help to build new relationship.
MANDJAK Tibor - EM Normandie |